Barco Projection Systems

Barco Projection Systems Case Study example
College
Case Study
Marketing
Pages 4 (1004 words)
Download 0
Rohtak Customer Name Marketing 05th December 2011 Barco Projection Systems Introduction Barco Projection Systems had created a niche for itself by developing video projection system for industrial applications. The products were designed and manufactured mainly targeted for industrial use…

Introduction

The BPS division entered into other market segments like data and graphic providing variety of choices to the companies with varying scan rate from the receiver. It is important to note that all the products i.e. three lines of products were built around 7” tube. BPS line of products, however, differentiated from other products on this basis of its performance, which was mainly measured across scan rate. The product line strategy BPS was to continuously develop its product range by research and development which resulted in other products with varied scan rate and price structure. It is however important to reiterate that every product which came out from the BPS division was superior version to the earlier product in terms of visibility, quality, clarity and scan rate. The strategy of Barco Projection Systems is further clarified by Frans Claerbout, General Manager, who remarked that “BPS product line was driven by three forces like the constant search of the best possible image, flexibility towards input and increasing user friendliness”. The strategy is evident from the exhibit given below which shows that since developing a video projection system in 1982, the company has continuously managed to develop its line of product through market creation and segmentation, improving the quality and performance along with cost price. ...
Download paper
Not exactly what you need?

Related papers

Impact of New Media on CRM-Systems
Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every…
Portable water purification systems
With a fast growing world population, demand for water has massively been on the rise. The need for not only safe but also clean water ideal for human consumption has been a great challenge to the developing world. This has been further compounded on by contamination of the scarce water resources in those areas by various contaminators such as animal waste, human disposal waste, landfills,…
Information Systems supporting Business Processes
In this regard, implementation of Information Systems (IS) like Transaction Processing Systems (TPS) and Management Information System (MIS) will be very effective ion achieving its next 5 years plan. The primary consideration in the betterment of Supply Chain Management, different levels of planning should properly organized through accurate decision makings. In this respect, daily transaction…
HMI Systems
These human machine interface systems do give people ability to control operations, a system or processes. They incorporate all the necessary features enabling a user to touch, hear, see, or even use them to do certain control operations while receiving instant feedback at the same time. An environment of harmonious and efficient process is created. Communication with these machines is achieved in…
Zara Fast Fashion from Savvy Systems
However, economic downturn has threatened sales, which has been a cause of worry for the investors (Rohwedder & Johnson, 2008). Competition in international apparel industry has become rampant after the removal of quota in the sector. Thus businesses today operate in real-time in the global market place and they have to leverage comparative advantage (Ferdows, Lewis & Machuca, 2004). Thus, tapping…
Moyou financial projection
The information is based on forecasts. Forecasting is used in estimating future performance of the business (Shim and Siegel 2007). It is useful in the financial planning process which entails assessing future financial needs. Investors use forecasting to value a company and determine its security. Pro forma statements show forecasts for periods ranging from 1-5 years. This report will assess the…
Information Systems and Business Processes
This approach will affect the revenue and cost of running the video game business (Halpin at el., 2011). Additionally, it will allow proper understanding and incorporation of the management approach since the business strategic assets as a process will allow the managers to understand, improve, and manage value-adding services to the clients or children. Business information systems are usually…