We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Business Report :The Mountain Man Brewing Company - Essay Example

Comments (0) Cite this document
Mountain Man Brewing Company is faced with challenges related to the marketing of its new Mountain Man Light brand without having a negative impact on the traditional Mountain Man Lager brand. The traditional beer registered a lot of success in the market due to the fact that…
Download paper
Business Report :The Mountain Man Brewing Company
Read TextPreview

Extract of sample
Business Report :The Mountain Man Brewing Company

This is because of the desire to convince his father, the company’s founder, and other executives that the new brand can achieve success in the market without negative market impacts on the traditional beer. It is in this regard that a marketing campaign with an integrated marketing approach is recommended in this paper as a way of aiding Prangel’s decision making.
The market that is presented in this case is that of a beer company which is faced with a challenge and dilemma in marketing its new brand. This challenge results from the desire to promote the new brand without affecting the positive image of quality and authenticity which the traditional brand has received from its consumers in the market. This market report is presented in form of an analysis of the business case with an aim of coming up with the most appropriate recommendation for the company’s new manager for solving the challenges and dilemmas that the company is faced with.
The Business case that is presented within this report is that of Mountain Man Brewing Company which is experiencing challenges in the Virginia beer market. These challenges are related to the changes in the preferences of beer consumers. Moreover the sale of the company has declined. Chris Prangel, an MBA graduate is the manager of MMBC, which is a family business whose managerial role has been passed to him by his retired father. The response that Prangel wants to implement as a result of the decline in sales is the introduction of a new brand, the Mountain Man Light, which is targeted at the youth. Prangel’s decision seems to have yielded fruits because a 4% annual growth of the new brand was registered within the US. Nonetheless the performance of the traditional brands continues to decline. A focus group study on the company’s market by a regional advertising agency reveals that the preferences of various consumers in different age groups vary. The older generation preferred the traditional Mountain Man ... Read More
Cite this document
  • APA
  • MLA
(“Business Report :The Mountain Man Brewing Company Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/528040-business-report-the-mountain-man-brewing-company
(Business Report :The Mountain Man Brewing Company Essay)
“Business Report :The Mountain Man Brewing Company Essay”, n.d. https://studentshare.net/marketing/528040-business-report-the-mountain-man-brewing-company.
  • Cited: 0 times
Comments (0)
Click to create a comment
Business report of Zee company
This down ward trend should worry Zee Co. in its attempts to take over the company since it has shown ineffectiveness in sustaining its market share. This is a subject to several guess works including poor marketing strategy, the competitors providing products of high quality than the English Dairy among others.
5 Pages(1250 words)Essay
International Sustainable Business: Brewing
Thus, an innovative business model is needed to show how to homogenise these different members as one entity working together for the benefit of the entire sector. The proponent of this paper tries to expound the business process under the human resource and marketing aspect of the business.
8 Pages(2000 words)Essay
Mountain Man Brewing Co
MMBC had to look for new ways to sustain their sales and improve profitability. Alternative One: Improve market share of Mountain Man Lager by entering new markets outside East central region of the US. Pros Cons The already established brand of Mountain Man Lager will help in spreading the brand to other States within the US.
4 Pages(1000 words)Essay
The Mountain Man Brewing Company
The traditional beer registered a lot of success in the market due to the fact that the market considers it to be an authentic, high quality and tough brand. Nonetheless, its success in the market is demonstrating a decline since the introduction of the new product.
8 Pages(2000 words)Essay
Business report about Mountain West Health Plans Inc
Evelyn Gustafson has headed the company for many years as its director of customer services, who retired last year. The company’s vice president, martin Quinn sought to replace the retiree with Erik Rasmussen. The company’s top management has been uncomfortable with the leadership style used by Evelyn because it has led to increased costs of operations through payment of salaries to employees.
7 Pages(1750 words)Essay
Pabst Brewing Company action memo
I would assert that some parts of the IT policy PBC would still be fully responsible for it since it will be the duty of the IT Policy of Rack-Mount to take responsibility of its actions. Further, I would show how PBC will oversee and verify those), and which parts may now be ignored As you are aware, the work of Pabst Brewing Company is to produce quality services to people.
3 Pages(750 words)Essay
Starbucks - International Business
In such context, Roby (2011) stated that technically, Starbucks should never be able to attract customers for day after day with its overpriced coffee but in practical situation, millions of people across different parts of the world visit Starbucks to enjoy the holistic experience despite paying high price.
14 Pages(3500 words)Essay
A business report about the company called friend
The bars however are recently been opened and it have become a new part of the company’s business chain. However recently, the brothers have been having troubles with their business. The problems being both financial as well as related to human resource are pretty much
6 Pages(1500 words)Essay
Feedback for solutions for brewing company problems
ter markets of the company, the company needs to concentrate on its local markets and further give attention to its important markets to sustain its good image. Other problems faced by Molson Coors are the price of raw materials, inability to maintain raw materials, reliance on
2 Pages(500 words)Essay
The company man
Goodman describes Phil as an excessively hard worker, working six days a week yet having no extracurricular activities. Despite being overweight, he feels comfortable. However, the situation leaves him
1 Pages(250 words)Essay
Let us find you another Essay on topic Business Report :The Mountain Man Brewing Company for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us