We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Images - Essay Example

Comments (0) Cite this document
Summary
In fact, what is essential in every company is the relationship between the distributors and the company (Kennedy, 2006). When it…
Download paper
GRAB THE BEST PAPER
Images
Read TextPreview

Extract of sample
Images

Hence, it is vital for firms to have a consistency between their channel image and their brand image (Marconi, 1996). This paper will analyze the importance of maintaining a channel image and a brand image.
Firms sometimes seem to forget that customers do not think in terms of channels. Customers, owing to that, have expectations of marketers (Armstrong, 2007). However, sometimes marketers do not see these prospects. The perception of a consumer being in control goes back a number of years and the idea will probably never change. The real hurdle is how firms give them what they anticipate and make sure that they shop with them in the future. In business-to-consumer environment, firms in the past opted to eliminate middlemen. If a firm had a pleasing product and an attractive offer, then it could create a list of consumers and never assign budget to brand marketing (Gregory, 1999). That, however, is no longer the case. These days, every functional area of a company needs to serve as a middleman and offer the help that a customer requires to make a purchasing decision and become a steadfast buyer.
Therefore, brand image has a significant influence on a firm’s channel performance. Also, as the article 7 rules of global distribution (2000) emphasizes, a multinational firm needs to have authority over its marketing strategy (Arnold, 2000). This will help the firm in determine the way the distributor perceives the image of their company. This, at the same time, may be damaging and favorable. In addition, a group’s notoriety may also assist in the selection of foreign partners. This is because distributing well-known products is always quite an “honor” for a partner abroad and the willing marketers are always many. Finally, a firm depends on the “win-win speculation” and so a distributor is anticipated to respect the firm’s rules before his or her own interests (Arnold, 2000). In relation to L’Oreal, the company takes ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Images Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/528153-images
(Images Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.net/marketing/528153-images.
“Images Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/marketing/528153-images.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Compare two images
His paintings belonged to the ordinary social life of Dutch people and he was part, which any other artist would have thought uneventful. He is also called the 'painter of light' because of his stunning capability of bringing light into canvas and make the creations a play of light and shadow.
8 Pages(2000 words)Essay
Sexual images in advertising
Scholars from different research directions vary in terms of the levels of meaning survey and the concerns they develop with regard to sex in advertising. Marketing managers are primarily interested with micro-level effects; they want to get additional information how sexual images provoke reactions and how they impact consumers’ behaviour.
5 Pages(1250 words)Essay
Images and Database Technology
Graphical abilities of today's media and computers impress: digital imaging allows not only to store and process digital images but also to develop and design new graphical objects and solve different graphical modeling tasks. Digital images are widely used instead of traditional pictures, photographs, movies, etc.
11 Pages(2750 words)Essay
Images of The City
The city's role has changed in modern times, since cities have become not only the centres of human habitation. The city and its culture have mostly been seen not so much in terms of aesthetic or artistic categories but rather in the context of fashionable ideological or political concepts such as race, ethnicity, class, gender and sexual identity.
14 Pages(3500 words)Essay
Western Images of Asia
One of the reasons that people have an in-built prejudice to Islam is because of history and tradition. For hundreds of years, from the 8th century Moor conquerors to the Ottoman incursion of
4 Pages(1000 words)Essay
Mystery Images
This essay demonstrates that the three images are familiar; they have been seen in most books of history, magazines, journals, television, movies while demonstrating diverse cultures. In fashion shows, for example, mystery image one is widely imitated by fashion designers and models as they compete.
2 Pages(500 words)Assignment
Images of globalization
These practices include morality and ethics as two primary concerns, with stakeholders believing that large companies have an absolute responsibility to be sensitive and empathetic to the values and beliefs of certain cultures. This
1 Pages(250 words)Essay
Images that Injure
Physical education is essential to both children with disabilities or those that are without disabilities, the only difference comes in teaching the disable how to adapt to the physical activities and how the activity is beneficial to
2 Pages(500 words)Essay
Images
The decision to use only one of the primary colors, that is black, the author somehow minimized the costs, as when people look at the body of the image. He used minimal black color in his paintings and light intensity too which was also equally low. In this way,
5 Pages(1250 words)Essay
Comparing 4 images
Painting is among the oldest type of art used by people throughout the history of humans and therefore provides a realistic review of numerous social and cultural features in the human society. Through successive arts developed in different societies at
5 Pages(1250 words)Essay
Let us find you another Essay on topic Images for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us