Corporate Socail Respinsibility of Merck Pharmeceuticals

Corporate Socail Respinsibility of Merck Pharmeceuticals Research Paper example
Undergraduate
Research Paper
Marketing
Pages 8 (2008 words)
Download 0
Research Paper Assignment BUS 244 – Business Law II Fall 2011 - M. Ley     Corporate Social Responsibility (CSR) of Merck Pharmaceuticals   A) CSR  Wood (1991) defined corporate social responsibility (CSR) as a corporate self-regulation and integral part of the business process in compliance with ethical standards…

Introduction

In a more modern and popular sense, CSR has become a public relations form as well as a marketing strategy that also pre-empts regulatory agencies (Mintzberg, 1983). However, there are many ways that firms or corporations apply CSR in their business system. One of the approaches is the community-based development where a firm establishes community presence and program in a fixed geographical area either in the area of their operation or outside of it. Some of the examples of community-based programs are efforts such as livelihood assistance for a supplier-manufacturing of clothes by a branded clothing, starting a literacy program through provision of books and learning aids, supervision, evaluation and recommendation for improvement in a certain school or area, waterways clean-up, and other efforts. A traditional approach has been philanthropy where corporations provide cash donations, products or tangible materials to a non-profit organization for its distribution to undeserved or deserving beneficiaries such as Children International and like NGOs. ...
Download paper
Not exactly what you need?

Related papers

Corporate Social Responsibility
The contribution of the organisations towards corporate social responsibilities includes certain monetary assistance to the society which would facilitate various social developments. Furthermore, the concept of corporate social responsibility can be related to the activities of an organisation which would facilitate in conserving the natural flora and fauna and as well as the socio economic…
Corporate Communications Strategies
Since corporate communication is continually evolving, it is imperative the corporate communication strategies used by organizations be up to date, strategic and effective in meeting an organization’s strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that focus on enhancing organizational corporate strategies and goals, and…
Corporate Social Responsibility
Corporate social responsibility helps build sustainable and stable business environments with healthy markets and surrounding communities (McCabe, 2). The key aspects for corporate social responsibility include; firstly, social investment which involves the company contributing to the infrastructure of the community. Secondly, transparency and accountability whereby the company is transparent on…
corporate strategy assigment
The company has employed more than ten thousand professionals in 27 countries globally. The company enjoys considered client base that include insurance companies, corporations, sovereign wealth funds, banks, pension companies and endowment foundations. The company offered integrated services to its clients including enterprise management, strategic advisory services and risk management services.…
corporate strategy
Understanding PwC Strategic Resources Tallman (2009) argues that resources and capabilities are the sources of internal strengths and weaknesses for a firm because its profitability, growth, and success largely depend upon unique strategic resources that it possesses. Thus, strategic resources need to be unique to create competitive advantage over competition. Moreover, strategic resources play a…
Corporate Strategy:Gazprom - Paradoxes
In any economy, gas and oil companies are tightly linked to the government especially in petro-states like Russia where companies are closely connected to the government that they at times become indistinguishable. After ensuring that Gazprom was under state control, Vladimir Putin acknowledged amendments on the federal law regarding gas supplies in Russia allowing the government to control…
CORPORATE RISK MANAGEMENT
Companies incur a substantial amount of cost in the management of the risks (Ridley & Channing, 1999). Companies hire experts in order to mitigate the risks associated with its operations. The amount of risk to be mitigated varies from company to company and operation to operation. The dependency is related with the intensity of the risk as the risk shall be high when it affects the company’s…