Marketing Communication Plan - Essay Example

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Marketing Communication Plan

Viejas Outlet Center is one of the America’s earliest outlet centers situated directly opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which attract a number of people towards the outlet. Some of the most attractiv features of Viejas Outlet Center include open-air stage arenas, a number of stores, various on-site leisure facilities, and an outdoor entertainment ground which has a large seating capacity for approximately fifteen hundred people. In this report, we are going to develop a marketing communication plan for the center in order to increase visitor numbers to the center so that it can survive the current recessionary downturn. The marketing plan will include such strategies which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center as well as the new stores’ opening. 2. Analysis of Current Situation Luther (2001) found that analysis of the current situation of any company or firm is necessary before development of a marketing plan. It is because analysis makes us aware of the strengths, weaknesses, opportunities, and threats regarding any specific company for which the plan is to be developed. ...Show more


MARKETING COMMUNICATION PLAN Presented By [your name goes here] To [your goes here] [Your class name goes here] [Your university’s name] [Due date of the paper] TABLE OF CONTENTS Contents Page 1. Introduction 1 2. Analysis of Current Situation 1 3…
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