StudentShare solutions
Triangle menu

Marketing Communication Plan - Essay Example

Viejas Outlet Center is one of the America’s earliest outlet centers situated directly opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which attract a number of people towards the outlet. Some of the most attractiv features of Viejas Outlet Center include open-air stage arenas, a number of stores, various on-site leisure facilities, and an outdoor entertainment ground which has a large seating capacity for approximately fifteen hundred people. In this report, we are going to develop a marketing communication plan for the center in order to increase visitor numbers to the center so that it can survive the current recessionary downturn. The marketing plan will include such strategies which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center as well as the new stores’ opening. 2. Analysis of Current Situation Luther (2001) found that analysis of the current situation of any company or firm is necessary before development of a marketing plan. It is because analysis makes us aware of the strengths, weaknesses, opportunities, and threats regarding any specific company for which the plan is to be developed. So in the case of Viejas Outlet Center, we carried out a thorough analysis regarding the current business situation of the outlet in order to know the defficiencies, opportunities, and strengths regarding the outlet. 3. SWOT Analysis 3.1 Strengths Strengths of the outlet include entertainment spots and various other facilities such as casino, shopping stores, restaurants, danceclubs, and water fountain for the children. These facilities are good enough to attract the customers towards the outlet but it needs a suitable marketing plan in order to creae awareness among the public. The outlet needs to implement an effective marketing strategy which should be able to make every person aware of the products and facilities provided by the outlet. 3.2 Weaknesses The major drawback of Viejas Outlet Center is its current marketing strategy. The marketing strategy has a lot of flaws in it due to which the outlet is unable to attract the public. Marketing plan is very old fashioned and is not adjustable with the demands of modern marketing strategies and tactics. 3.3 Opportunities Viejas Outlet Center has a lot of opportunities in the field of creativity and entertainment becasue it possesses such facilities and entertainment spots, and stores which are really desired by the public. 3.4 Threats Threats to the Viejas Outlet Center include creation of other outlets in the reigon which may not have such faciltities and entertainment spots as the Viejas Outlet Center holds, but the effective marketing strategies of the new outlets may provide them with dominance or egde over Viejas Outlet Center. That is why, Viejas Outlet Center needs to have an effective and innovative marketing atrategy in order to attract the public towards the outlet. people. 4. Target Audience The target audience for the Viejas Outlet Center will be the middle class citizens of the region, college students, young children, ladies, money spenders, and also those Hispanics from the San Diego region who are not yet aware of the outlet. The audience will be informed about the peaceful ambience, entertainment facilities, the natural scenery, and other attractive features of the ...Show more


MARKETING COMMUNICATION PLAN Presented By [your name goes here] To [your goes here] [Your class name goes here] [Your university’s name] [Due date of the paper] TABLE OF CONTENTS Contents Page 1. Introduction 1 2. Analysis of Current Situation 1 3…
Author : kaciemcglynn
Marketing Communication Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Communication Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market Communication - Integrated Marketing Communication Plan
Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the communication plays a significant role in the process of connection between the seller and the buyer (Smith & Taylor, 4).
7 pages (1750 words) Essay
Integrated Marketing Communication Plan For Prada
However, the quality of Prada suitcases attracted customers from different parts of the United States and Europe. Prada could only transport the suitcases through air travel and when that proved cumbersome, Prada shifted focused on leather accessories and handbags.
8 pages (2000 words) Essay
Marketing Communication Plan
Marketing communication entails a marketer to develop conscious decisions in order to determine the recipient of a given product and service. In addition, it helps to define a set of existing and potential customers in order to satisfy them. Pure-Body will use the Integrated Marketing Communication (IMC) to reach its customers.
8 pages (2000 words) Essay
Marketing Communication Plan
They have branches on a global level including Europe, Canada, Australia, North and South America, Asia, Africa and the Middle East. The organisation still has ambitious plans for further expansion and to reach out to the world by conducting a variety of campaigns to fight poverty and injustice.
7 pages (1750 words) Essay
Marketing Communication Plan
When looked from the perspective of a marketer or marketing communication planner, these advancements are an opportunity as well as a challenge. It is an opportunity because now the marketers are available with a number of options to choose from, in order to make sure that their products and the key messages reach the target audience successfully.
13 pages (3250 words) Essay
Full Ingreated Marketing Communication Plan
Traditional Advertising. [Online] Available at: [Accessed July 8, 2010]. 17 History behind the Land Rover’s exceptional success from the day it was incepted has been the
8 pages (2000 words) Essay
Integrated Marketing Communication Plan for Prada
Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image
8 pages (2000 words) Essay
Marketing communication plan
The Munich based Bayerische Motoren Werke (BMW) company has been focusing on a worldwide strategy that can best be described as mass customization, as it has been tailoring products, prices and distribution for
10 pages (2500 words) Essay
Marketing communication Plan for Aer Lingus
The key target segments of Aer Lingus are price sensitive leisure, business leisure, and premium leisure passengers. Airline targets both male and female customers and age limitations from the age of 18 to 65 years. The
10 pages (2500 words) Essay
The Corporation has a well-established marketing chain that it will use to promote their new product (Halal meat). Their vast knowledge in the food sector will help them in proper implementation of their new product. In Islam, Halal
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Communication Plan for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us