Apple Incorporated and the Power of Its Brands

Apple Incorporated and the Power of Its Brands Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Apple Incorporated and the power of its brands Introduction Apple Incorporated is part of Personal Computers Industry under the hardware sector. Its toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more…

Introduction

Its goal is to substantially address the needs of its customers, but not until when it discovered the advantage of creating a need for its product and service offerings. The modern marketing emphasises that marketers are good at creating needs for their offerings (Boone and Kurtz, 2006; Kotler et al., 1999). In fact, Apple is very good at creating needs for its product and service offerings, the very basic foundation of how it tries to achieve its competitive advantage. However, as it continues to grow, Apple Incorporated has become highly recognized with its brands, which brings it at the top of the competition. Porter’s theory of competitive advantage applies to Apple Incorporated and its brands. The power of its brands is very important component of differentiation strategy (Porter, 1998). People simply associate the Apple brand with standard quality, reliability, and many other intrinsic values. This is due to the fact that brands simply emphasise attributes and meanings (Belch and Belch, 1998). In a highly capitalist world, brands have important value that could be maximised for profit making (Arvidson, 2006). Branding is a specific marketing strategy and as a way to enhance profitability, productivity and efficiency (Moor, 2007). Moor added that branding seeks to develop political message, corporate image, people, and behaviours. ...
Download paper
Not exactly what you need?

Related papers

The analysis of the marketing techniques employed by Apple for the increased popularity of the use of iPhone by the university students
dissertation started with an introduction to the iPhone technology of Apple and the innovations that it brought to the Smartphone market. The paper focused on the recently increased use of iPhone by university students as compared to other brands of Smartphones or the feature phones. The research objectives were to analyze the effectiveness of the marketing techniques employed by Apple for…
Differences of marketing strategy between Apple and Samsung in smart phone industry
Smartphone helps the users in accessing internet based applications in a much faster manner owing to its potential of global connectivity. Further Smartphone in comparison to other mobile phones also helps its user base in applications facilitating complex computing. Existence of Smartphone has helped in enhancing the aspect of personalisation pertaining to the consumers where the user base can…
"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
When it comes to Integrated Marketing Communications, all these marketing channels work simultaneously. This paper performs a comparative analysis of Integrated Marketing Communication of Apple computers with Dell computers. The first part of this paper provides a brief introduction of both the companies and their respective marketing mix, which includes comparative analysis of price, product,…
Apple
The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first case the company is required to develop or enhance its communication strategy with the consumers. Strategies to develop marketing communication…
Apple corporate responsibility to the customers
According to its vision, the organization has been quite responsive in inculcating the value of its Corporate Social Responsibility (CSR) when dealing with the customers. Fundamentally, due to its aspiration to create customer value and employee satisfaction, the organization has developed a ‘Corporate Charity Matching Program’ to keep its employees motivated and driven towards efficiency in…
Marketing Strategies of Samsung Electronics and Apple Incorporated
Due to the heightened competition, both Samsung Electronics and Apple Inc. have embarked in strategic marketing operations over the past five years in a bid to woo more customers. They have done this through the consideration of certain aspects of strategic marketing that include market segmentation into various unique products such as the smartphone for Samsung and the iPad for Apple. In this…
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…