Mercedes Benz

Mercedes Benz Essay example
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Marketing
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Name Institution Course Tutor Date Thesis statement: Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. 1. Introduction 2. Background of the Company 3…

Introduction

Innovation of new ideas, which brings forth new products, is a factor behind this success. However, global companies have failed due to lack of customer satisfaction. Mercedes Benz is a company that for years has realized its goals by providing best automobile products to clients although critics argue that the price is unfriendly. 2. Background of the company The Mercedes Benz is a leading German automobile manufacturer with global presence through subsidiaries in various parts of the world. It deals with production of a wide range of vehicles including luxurious cars, buses, coaches, and trucks. The world’s leader in luxury cars has its origin traced back to German citizens in the name of Karl Benz and Gottlieb Daimler. Over the years, the company has brought in diverse hi-tech and safety improvement that other vehicle manufacturers have borrowed (Kristin 112). Today, brand name is among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. 3. Products offered Since the formation of the company, it has preserved a global repute of quality and resilience, winning various quality awards around the world. ...
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