StudentShare solutions
Triangle menu

Mercedes Benz - Essay Example

Nobody downloaded yet
Innovation of new ideas, which brings forth new products, is a factor behind this success. However, global companies have failed due to lack of customer satisfaction. Mercedes Benz is a company that for years has realized its goals by providing best automobile products to clients although critics argue that the price is unfriendly. 2. Background of the company The Mercedes Benz is a leading German automobile manufacturer with global presence through subsidiaries in various parts of the world. It deals with production of a wide range of vehicles including luxurious cars, buses, coaches, and trucks. The world’s leader in luxury cars has its origin traced back to German citizens in the name of Karl Benz and Gottlieb Daimler. Over the years, the company has brought in diverse hi-tech and safety improvement that other vehicle manufacturers have borrowed (Kristin 112). Today, brand name is among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. 3. Products offered Since the formation of the company, it has preserved a global repute of quality and resilience, winning various quality awards around the world. ...
However, as more companies ventured in the production of similarly deluxe, elegant and cheaper cars, its popularity started to exhibit a slowed growth and losing its grip as the leading supplier of quality and durable cars. Major competitors include the Audi, BMW, Toyota, Lexus, Land Rovers, Fox wagon, the Cadillac model, and the prestigious Porsche among others. The company prides in the production of the lavish Mercedes Benz models including cars buses, trucks and buses as well (Koichi 111). At some point, the company produced sport cars, but has since then withdrawn from it. 4. Related industries and competitors The year 1958 saw the company enter into a distribution treaty with Studebaker- Packard, a marketing company of Indiana in the United States of America, which marked the beginning of its numerous subsidiaries around the states as well as other countries around the world. At present, the company has many outlets in several countries for assembling or full manufacture of the luxurious brand automobiles. These subsidiaries are now operational in several countries in South America, Africa, Asia; especially south eastern parts, parts of Europe and North America, giving the company a global representation. The company has close relation with tyre industries including companies like Michelin, Dunlop, Ferari, Bridgestone, and Firestone among others, leather companies, paint and adhesive companies as well as several marketing industry players. 5. Marketing strategy The company’s marketing strategy has traditionally focused on the luxury, precise engineering, and safety of the cars it produces. However, more recently owing to increased competition from other manufacturers of luxury cars, increasing cost of production and changing consumer preferences, the ...Show more


Thesis statement: Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. 1. Introduction 2. Background of the Company 3…
Author : jeramy97
Mercedes Benz essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Mercedes Benz"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Differentiation and Communications Strategies: Mercedes Benz AG Case
This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.
12 pages (3000 words) Essay
Mercedes Benz
The ability to create a strong brand image is one which can alter the way in which a company functions and the overall success which it has. As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used.
16 pages (4000 words) Essay
How Mercedes Benz, a division of Daimler AG has applied its marketing mix in major global markets
It looks into the internationalization process applied by the division; the factors affecting the COO Effect, and how these factors relate to Mercedes Benz. 2 INTRODUCTION 2 Background Information 3 Mercedes Benz: Goals and Aims 3 MARKETING STRATEGY 4 What is Standardization and Adaptation?
12 pages (3000 words) Essay
Volkswagen and Mercedes Benz
In 2010, the company produced 7,358,000 vehicles up by 21.5 percent compared to the year 2009. Strong First Three Quarter Results of the Current year The first three quarter results of the Volkswagen (VW) in 2011 have been astounding and the company has surpassed the profit figure recorded in the full year of 2010.
8 pages (2000 words) Essay
2013 Mercedes-Benz SL-Classe Commercial
2013 Mercedes-Benz SL-Classe Commercial. Televisions commercial adverts have been in operation for over 50 years and play a key role in marketing organizations’ products. The benefits include allowing longer advertisement campaigns to develop and play out.
3 pages (750 words) Essay
Genre Analysis
From the article, it is apparent that author concentrated on step by step development of the Mercedes – Benz without noting or highlighting some of the difficulties, challenges, and or drawbacks that the company has been going through on each and every step it takes towards its success (Cockerham 21).
3 pages (750 words) Essay
Company Mercedes- benz
Mercedes Benz is one of the best manufacturers of automobiles across the world. The most notable products from the company are the luxurious cars although they have a range of other products made specifically to fit the needs of the market. In the competitive automobile industry, diversity and a good corporate strategy have helped the company to cope with the competition and expand the market.
3 pages (750 words) Essay
BMW, Mercedes Benz, and Lexus
Handling BMW is famous for the handling system. Essentially, M3 is really good at handling. Based on the survey, most technicians say that the car has the most balanced basement. It is weight of the car which is evenly distributed to front, middle and back.
2 pages (500 words) Essay
Mercedes Benz (Franchise Evaluation Paper)
Other services that the franchise can offer besides sales will include after sales services and maintenance, customization services, spare parts dealership and car hire services for those who would want to own a Mercedes Benz
2 pages (500 words) Essay
In that time, there lived a wealthy businessman called Emil Jellenik who had a daughter known as Mercedes Jellenik. Mr Emil demanded that Daimler-motorengesellschaft
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Mercedes Benz for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us