Manhattan Bagel

Manhattan Bagel Essay example
Undergraduate
Essay
Marketing
Pages 3 (753 words)
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Name: Tutor: Task: Date: Manhattan Bagel Introduction Franchising, simply defined, is whereby a franchisor lends the trademark of his product to a franchisee that then pays a fee or royalty in order to acquire the right to do business under that particular name…

Introduction

Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members. Manhattan Bagel Franchise Manhattan Bagel always brings fame to the customer's desires for each varied sensation in flavour. It also creates a very uniquely attractive place featuring traditional as well as modern selections for their meals. The company is about authentic food for the real people, this serves in a way suggesting that each customer is a treasured neighbour. The companies’ authentic food includes, the award winning bake bagels and boil, and also goes right in to our appetizing and freshly baked food. The success of Manhattan stores depends on various factors, this includes availability of the suitable stores sites and securing of lease terms for new locations, also, should consider the company’s ability to obtain or acquire construction and also other necessary permits in timely manner, moreover, ability to meet schedules set for construction, the financial and capabilities of company’s main franchisees, lastly the company should have business and general economy conditions (Grumet). Its success partially depends on the ability it has to attract, contract and retain suitable franchisees and their abilities to open and also operate each of the stores successfully. ...
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