E-marketing in UK Private Hospitals - Dissertation Example

Only on StudentShare

Extract of sample
E-marketing in UK Private Hospitals

This research will aim on providing an insight about application of e-marketing in the healthcare sector of UK. In present days, internet has become one of the major trends in business and is being used widely in several sectors. Internet not only offers free exchange of information, but is also emerging as one of the dominant networks for business marketing. In the current era, internet facilities are observed to deliver various new opportunities for businesses, especially in terms of marketing communication. The online consumers can enjoy ranges of products or services in more reasonable prices and in more convenient manner. Today, E-marketing gives consumers an opportunity to gather information and choose the right product or services at the right time. Therefore, several new entrepreneurs as well as existing small and medium size enterprises are nowadays exploring the e-marketing services in order to improve their business operations and discover the new business opportunities. In service sector such as health care industry, financial establishments, hospitality and tourism industry are now using the e-marking extensively. The use of internet for collecting information has already become much significant in healthcare sector and will probably become more vital in upcoming days. The extensive Information and Communication Technology (ICT) movement reveals changing demands on the healthcare industry with societal transformation, with rising life anticipation, with shifting form of illness, and with altering scientific competencies ...
Download paper

Summary

This study will present an exploratory study on the capabilities of ICT by focusing on private hospitals of the UK. The major problem of this research is to identify if the uses of ICT can actually help private hospitals in the UK to tackle the challenges and increase the service efficiency…
Author : jordonnitzsche

Related Essays

E-marketing and ICT in private hospitals in the United Kingdom
This research is an exploratory study on the capabilities of ICT by focusing on private hospitals of the UK. Large numbers of consumers are using the internet to extract health-related information. However, it is not known to what extent they effectively use the e-marketing platform of the private hospitals. Thus, with the aim to generate an in-depth view about the role of ICT in the private hospitals of UK, four objectives and two hypotheses were stated in Chapter I. After extensive literature review the theoretical framework was formed. This was a mix of qualitative and quantitative study...
80 pages (20080 words) Dissertation
e-marketing
Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and search engine optimization. Majority of online stores use e-marketing as a tool to advertise and sell their products and services, in this study, the website of Amazon.com will be analyzed, and...
7 pages (1757 words) Essay
E-Marketing analyzing websites
The company was established in the year 1999 by Jack Ma. His aim was to make internet accessible, beneficial and trustworthy for every individual of the society (Alibaba, n.d.). The company is presently headquartered at Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operation in 70 countries of the world. The company claims that as of March 2012, it had 79 million registered...
10 pages (2510 words) Term Paper
E-Marketing Case Study
1). It is only when an organization considers a group as a key stakeholder that they can invest on a campaign targeting them. The other groups that seen as key stakeholders of HP are CIOs and IT executives who were targeted in the 2004 campaign, ‘change+ hp’. Celebrities and media houses are the other group identified as key stakeholders for HP as they were used to advance ‘The Personal Again Campaign’ while MTV collaborated with HP to develop the reality show ‘Meet or Delete’. According to Chakraborty and Govind (2008, p.5) HP decided to target some of its stakeholders in The...
5 pages (1255 words) Essay
Interactive and E-Marketing
The researcher of this essay focuses on the creation of a proposal that is aimed to launch an online company selling high quality headphones delivering all around the world. The company needs to provide the product through the websites that is interactive. E-business, which is discussed in the essay, is a business which allows the customers to sell trade and barter over the Web. The researcher also duggests the company’s policy, operations, technology and ideology that defines it's business model. B2C is a company based in Dubai. The products that are sold by this firm include headphones,...
16 pages (4016 words) Essay
Online Bookstore E-marketing
Online bookstores have altered the way in which readers and writers interact and are expected to have a huge impact on the book retail business in the future. Starting a website to sell books will benefit Book Bunker in numerous ways, not least by increasing their stock space. Physical bookstores are limited in space, which is not a problem for online bookstores. Online bookstores are perfect for popular titles as well as rare ones, thus being a perfect avenue for Book Bunker as these rare titles receives the same space in relation to popular titles on the bookstore’s website. Ordering rare...
4 pages (1004 words) Term Paper
ANDERSEN HOLDINGS PRIVATE HEALTHCARE1
The healthcare services that the company provides are delivered in an integrated framework which in instrumental in reaching the company to various market segments. Concept of Marketing for Andersen Holdings Private Healthcare Prior to the analysis of the options available for Anderson Healthcare as well as the possible marketing strategies it is important to review the basic concepts of marketing and selling in brief. The marketing for the company would mean a focus towards the target customers that the company caters to (Peppers and Rogers, 2004, pp. 78-84). The business processes are...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!