The Job of the Marketer - Essay Example

The job of the Marketer is Helping s and potentially s Know about the Product Job of the Marketer in Helping s potential Customers Know about the ProductMarketing can be defined as the process of determining the needs and wants of customers and being able to deliver services and products that satisfy those wants or needs (Pride and Ferrell, 2006). Marketing is probably the most important activity in a business since it has a direct impact on business profits and sales. Without proper marketing, potential customers may not get to know the existence of the business, which may result in the failure of the business.

It is for this reason that many large organizations dedicate specific staff and departments to do the work of marketing the company’s products. One of the functions of the marketers drawn from these departments is to help customers and potential customers know about the product. This paper will discuss the role of a marketer in light of helping customers and potential customers know about the product. Helping customers is one of the major roles of a marketer in today’s business. In this regard, a marketer ensures that the existing and potential customers of the organization understand the product they are buying by demonstrating to them why they need to buy the product.

It starts by identifying the needs of these customers and developing a marketing strategy that is most suitable for meeting the needs and wants of these customers. To be able to meet the needs of these customers, a marketer must come up with an appropriate marketing mix. This entails developing products to satisfy their needs, charging the right price, making goods available at the right place, and using promotion as a means of making known the existence of the products. For instance, the marketer must ensure that the company’s products meet the needs of the customers.

This implies that the marketer must ensure that the product offered to the customers is of the right quality, quantity, and branding as this will make customers identify with the product and the business easily (Pride and Ferrell, 2006). Promotion is another element of the marketing mix that marketers may use to create awareness of the company’s products to its customers. For customers who can be reached directly through face-to-face communication, it will be very advisable that the marketer does this as this gives an opportunity to explain to the customers every aspect of the company’s product, the location of the company, and the reasons why they should purchase the products(Pride and Ferrell, 2006).

Branding is also a marketing tool used in marketing products. This is because branding creates a distinctive image and character for the products and services of an organization. In this regard, a marketer can help the company’s customers and other potential customers know of the products by ensuring that the products are uniquely and suitably branded (Dibb, 2006). This is because when the branding is effectively done, customers will easily know the product and buy it without any problem. Other promotional methods that a marketer may use to create awareness of the product are through advertisement.

The marketer may use different modes such as print media, television, and e-commerce to create awareness among the public by persuading potential customers to buy the products. This form of marketing strategy has proved successful for many businesses in informing and persuading customers as well as creating awareness (Dibb, 2006). The two marketing concepts that can be used by the marketer to help sell the products are the product and selling concepts. Product ConceptThis concept holds that customers prefer products that offer the best quality, features, and performance.

The philosopher behind the concept believes that consumers are only willing to pay a higher price for products or services with extra quality. This implies that businesses that rely on the concept concentrate on quality improvement (Pride and Ferrell, 2006). The concept is indeed true and can easily help sell the products as many customers tend to look at the quality of the product on offer. The higher the quality, the more the consumers will be willing to buy. Selling ConceptThis concept holds that producers believe that aggressive selling and persuasion are the essences of business success.

Believers of this concept think that without aggressive selling and persuasion, the company may not exist in the market or sell. As a result, they try to find ways and means of selling their products (Dibb, 2006). These concepts help a great deal since it helps create awareness of the business’s existence and the products to consumers, thereby improving sales.