The owner also plans to find out the appropriate ways of reaching out to their segmented and targeted fans. The present economic crises, the heavy debt of the club and the growing expenses have called for the need of steady revenue generation which could only be attained with the help and support of the loyal fans of the club. Table of Contents Abstract 2 Introduction 4 Brief Background of the Issues 5 Analysis of the Issues 6 Conclusion and Recommendations 9 Summary 10 References 11 Bibliography 13 Introduction The Liverpool Football Club was acquired by John W. Henry in the year 2010 and he is now the present owner of the club. The present owner has been planning to categorize the fans of the club in terms of marketing segmentation. Along with the segmentation, the owner is also planning to look and develop strategies that would help the club to reach those segmented fans. Targeting the fans was important so as to boost the sales of the club which was considered important for meeting up the expenses of the club as well the dues. The club was already under a heavy debt and its increasing expenses in terms of holding on and maintaining the players and also the alterations in the codes of tax have compelled the owners to seek for ways so as to augment the revenues. The club has a stadium which is situated in Liverpool itself and is also pursuing the construction of an additional one (This Is Anfield, 2011). Segmenting the fans and seeking for efficient strategies to reach them would prove to be helpful for the club to build strategies which in turn is most likely to generate revenue from them (Westerbeek & Smith, 2003). Brief Background of the Issues The recent economic crisis made it clear that professional football was in jeopardy. The football clubs that were considered as over-committed could not escape from the shackles of this crisis. This made the stakeholders realize that the clubs should be operated or functioned like financially sound trading companies rather than recreational units (Butenko, 2010; Boyle & Haynes, 2004). It was identified that a football club which had a strong support was not considered to be a throwaway company with regard to other industries. The football clubs, in order to survive the economic crisis, meet up with the rising expenses and maintain their honored reputation, required the strong support of their loyal fans. It has become a fact that the gap between the supporters and the clubs has been augmenting which was posing to be a great challenge for the clubs to earn revenue. Therefore, it has become vital for the clubs to deal with the increasing distance on an urgent basis so as to keep on the supporters pouring in. This would facilitate the clubs to establish an indispensable source of financial support which would help the clubs to overcome the present crisis as well as earn enough proceeds needed for the functioning of the clubs (Garland & Et. Al., 2000). The Liverpool Football Club was observed to encounter a similar problem in terms of earning revenue and meeting its expenses as well as existing liabilities. The necessity of revenue generation made the owners of the club plan to segment their fans in terms of marketing and seek suitable ways of approaching them (This Is Anfield, 2011). Analysis of the Issues The Liverpool Football Club was already known to be in heavy debt while changing hands. The new owners of the club were responsible for meeting the debt liabilities along with the usual expenses of the club. Acquiring
A New Foreign Owner of Liverpool Football Club about How the Club’s Fans Might Be Segmented, In Marketing Terms, And How They Might Best Be ‘Reached’ Abstract The study focuses on the problems or the issues that are presently faced by the new owner of Liverpool Football Club, Mr…
The study indicates a detailed profit forecast and detailed monthly cash flow forecast for the first year of operation. This is followed by an explanation of the chances of success of the project and an acknowledgment of the probability of its failure. Finally, it outlines possible risks and potential ways of managing them.
The paper takes the different aspects of marketing plan including the assessment of Israeli market environment, various attendance objectives for the club, detailed analysis of market segmentation as well as target markets and the different elements of marketing mix such as promotion, price, place and product.
Introduction Many European cities adopted regeneration schemes since after World War II and again in 1970s to address built environment problems, population explosion, sustainability issues and other emerging challenges that can no longer be contained by current status of cities.
Since I am into it, let me explain you what I have thought about the revival plans of the England football team and the up and coming players and professionals associated with the sport. First of all, what is really required is a vision to set things right, and this can only happen when there are concerted efforts to professionally train the students within their colleges and universities.
They’re quite aware of what they’re going through…” while the song “Don’t You” by Simple Minds plays in the background. These two factors sort of psyches up the audience that this is a story about the young; it is a classic film in the sense that the story’s theme is still as socially relevant today, as it was first shown 26 years ago.
Arsenal Football Club is one of the biggest specialized football clubs in the world and is situated in London. It is counted among top most renowned clubs in football. Previously, this club was known as ‘Dial Square’ and in the year 1891 the club was renamed as ‘Woolwich Arsenal’.
This study will examine how each influences the other within a kind of uneasy dynamic equilibrium. It has been suggested that racism tends to be indicative of local social factors and tensions as most of the clashes in England have been in areas that are regarded as multi-ethnic which include Sheffield, London, Manchester and Birmingham (Spaaij 2005, Spaaij 2006).
g the 19th century’s industrial revolution was sustained in some areas but traces of urban decay that is also an accompanying result of industrialism and economic growth could no longer be denied in many cities. Regeneration’s immediate excuses include attraction of more
Later on, the name developed into ‘Arsenal Football Club’. From the time of formation in 1886, the club has experienced several financial turbulences, and has progressed and established itself gradually as a professional football club in present days. The annual
The researcher will provide football stakeholders with a direction for presenting remedy to the problem of racism, identify the most common approaches through which the vice is perpetrated and the most commonly targeted individuals within the football community. This research will be a mixed method research.
10 pages (2500 words)Coursework
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