• Home
  • Subjects
  • Marketing
  • A New Foreign Owner of Liverpool Football Club About How the Club's Fans Might Be Segmented

A New Foreign Owner of Liverpool Football Club About How the Club's Fans Might Be Segmented - Coursework Example

Only on StudentShare

Extract of sample
A New Foreign Owner of Liverpool Football Club About How the Club's Fans Might Be Segmented

The owner also plans to find out the appropriate ways of reaching out to their segmented and targeted fans. The present economic crises, the heavy debt of the club and the growing expenses have called for the need of steady revenue generation which could only be attained with the help and support of the loyal fans of the club. Table of Contents Abstract 2 Introduction 4 Brief Background of the Issues 5 Analysis of the Issues 6 Conclusion and Recommendations 9 Summary 10 References 11 Bibliography 13 Introduction The Liverpool Football Club was acquired by John W. Henry in the year 2010 and he is now the present owner of the club. The present owner has been planning to categorize the fans of the club in terms of marketing segmentation. Along with the segmentation, the owner is also planning to look and develop strategies that would help the club to reach those segmented fans. Targeting the fans was important so as to boost the sales of the club which was considered important for meeting up the expenses of the club as well the dues. The club was already under a heavy debt and its increasing expenses in terms of holding on and maintaining the players and also the alterations in the codes of tax have compelled the owners to seek for ways so as to augment the revenues. The club has a stadium which is situated in Liverpool itself and is also pursuing the construction of an additional one (This Is Anfield, 2011). ...
Download paper


A New Foreign Owner of Liverpool Football Club about How the Club’s Fans Might Be Segmented, In Marketing Terms, And How They Might Best Be ‘Reached’ Abstract The study focuses on the problems or the issues that are presently faced by the new owner of Liverpool Football Club, Mr…
Author : lavada81

Related Essays

Foreign Market Entry Plan.
Conducting PESTEL analysis is one of the essential steps in scanning the business environment of firms and attaining a complete overview of the various macro-economic factors that the company must take into consideration. PESTEL analysis describes the political, economic, socio-cultural, technological, environmental and legal factors prevailing in the industry or the firm’s business environment. The tool is particularly essential for businesses for making a thorough understanding and analysis of the growth or decline of markets, business positions, potential and direction of operations.
11 pages (2761 words) Essay
Social Media Marketing in the European Football Industry
The paper operates mainly based on research question which can be stated as follows: Do European football clubs that engage fans through e-marketing techniques generate more revenues than those who do not? Most of the large clubs are known to many around the world, showing a positive relationship between fan base and revenue generation. This relationship is strengthened through innovative e-marketing techniques by the clubs. Football is one of the most popular sports not only in Europe but also around the globe. There are billions of football followers and fans. Since the world is changing to...
93 pages (23343 words) Dissertation
Segmented Marketing and Branding Big Mac
This paper focuses upon Big Mac, a hamburger which was introduced by McDonald’s in Pennsylvania in the year 1967 with a selling price of 45 cents. It was promulgated on a national scale in 1968. The burger was created to contend with Big Boy sandwich, a similar type of item with a bread slice in between with the purpose of holding together the stuffing and averting spill out. Over the years, it has become a signature product of the company with an exceptional brand name. It consists of two layers of beef patties merged with molten cheese and mouth watering sauce along with an onion and munch...
11 pages (2761 words) Research Paper
Football Blogs Essay
Generated Content The author is the one to usually generate the content of a weblog, or blog for short and simple terminology. All blogs have a home on the internet somewhere. That home could be your own website, e.g. http:/yoursite.com. But, your blog’s home could also be upon a free blogging site, such http:/yoursite.wordpress.com or http:/yoursite.blogspot.com. Even though you have a site for your football blog and are ready to generate content, you still must have a working knowledge of the subject matter that you are writing. For example, if you want to write about your favorite Premier...
4 pages (1004 words) Essay
Marketing Ethics: Psst! Have you heard?
He nevertheless does not understand that the subscriptions were promoted through lies which the football fans were fed. With the lies and in retrospect of the scenario presented by the actors who were posing as football fans, the text subscription service was promoted. The true essence of ethical marketing is to use the tools of marketing and promotion in a creative way and not to exploit the consumers. Stealth marketing mars the true spirit of marketing as the consumers are exploited without them being aware of something being promoted. Goodkind also goes on to say that it is okay for Sneeze...
4 pages (1004 words) Coursework
How does the traditional view of the business mission differ from the new approach?
Traditional Approach According to Levit (1960, as cited in Drejer, 2002, p. 36), the traditional business mission approach is fundamentally anchored on defining what the business is and what is the future of the business. Therefore, the goal set in this type of mission is towards the product-market. Furthermore, Drucker (1973, as cited in Drejer, 2002, p. 37) cited that a business starts with a mission and a philosophy, which is similar with the traditional approach. It mainly focuses on the customers, and in meeting and satisfying their needs and wants. New Approach The new approach is...
3 pages (753 words) Book Report/Review
Playa Dorada Tennis Club: Expansion Strategy
Playa Dorada Tennis Club: Expansion Strategy
8 pages (2008 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!