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Marketing and Strategy Assignment - Essay Example
Pages 8 (2008 words)
Marketing and Strategy Assignment Instructions: Survival of the Fittest? Table of Contents Marketing and Strategy Assignment 1 Instructions: 1 Survival of the Fittest? 1 Table of Contents 2 Introduction 3 Analysis 3 Conclusion 9 References 10 Introduction The age of consumerism and globalisation has led to considerable pressure on business organizations to segregate their product and service offering from the rest of its competitors…
Companies are spending billions towards research and development in order to create innovations in their product lines. Firms like Apple are generating their core competence in the market based on innovations and research and development (Ireland, Hitt, & Hoskisson, 2011, p.82). The increased competition in the market has also led to marketers spending huge amounts towards improving their positioning and brand image in an attempt to create a distinction between the products and services offered by the competitors in the market (Davis, 2009, p.148). The present study would analyse the marketing strategies adopted by various organizations in an attempt to create segregation and generate competitive advantage in the market. The study would specifically focus upon marketing strategies with real life examples in the industry so as to help generate competitive advantage for business organizations. Analysis The role of marketers in the present business is essentially to analyse the needs and wants of the customers and design product mix in a manner that tends to satisfy the unfulfilled needs of consumers. ...