Market analysis - Essay Example

Extract of sample
Market analysis

The present study would analyze the case of Nintendo Corporation and analyze its elements of marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles. The company was established in the year 1889 and since then has been credited with being one of the pioneers in the industry segment. Some of its innovations like Mario are still quite popular among the target market audience. The company presently has subsidiaries across many nations of the world including manufacturing units that help it to make it one of the best known brands in its category (Nintendo, “Company History”). Discussion In order to analyze the business strategies of Nintendo it is very important to analyze its elements of marketing mix. The elements of marketing mix for product category firms like Nintendo include the aspects of Product, Price, Place and Promotions. Product The new Wii product launched by Nintendo has somewhat helped generate profit margins for the company since the failure of game cube. The company faced stiff competition from competitors like Sony and X Box who used flashy designs and fast technology to generate innovations. Nintendo however did not follow the same strategy; instead it chose to maintain its focus on gaming consoles. ...
Download paper

Summary

The age increased market competition has led to considerable pressures on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of marketing mix. …
Author : erdmanernest
Download 1

Related Essays

Industry & Market Analysis
In response to the continuous economic development in Smithfield, this study will purposely conduct an industry and market analysis for a coffee shop in Smithfield, Dublin. Basically, the proposed coffee shop is totally different from a typical coffee shop. On top of the high quality service, this particular coffee shop will offer added services such as the use different types of IT and communication facilities like printers, fax machine, free access to the internet, and so on. As part of examining the coffee industry in Dublin market, a Porter’s five forces analysis will be conducted in...
12 pages (3012 words) Essay
Buying Behavior & Market Analysis
In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market. Moreover, the model has been taken to numerous foreign markets gaining a lot of success. Case in point, the model has been successful in the European markets in countries such as Germany, France, and England. However, replicating this success has proved to be a huge challenge for eBay in its Asian markets. In effect, there has been a failure of the model by eBay in Korea and China while its operations in...
5 pages (1255 words) Essay
Market Analysis of Starbucks
Its expansion has been based on foreign direct investment and also acquisitions of rival coffee houses. Starbucks’ success from the late 1990s onward has been to its dedication in providing consumers with a gourmet coffee experience, a means of differentiating the company and also establishing pricing that was higher than industry norms per cup of its products. This high pricing model is supported by advertising and the comparable, tangible quality of its products that continue to satisfy consumers that are willing to pay this extra price for the Starbucks experience. Description of...
8 pages (2008 words) Research Paper
Buying Behavior & Market Analysis
It also took a substantial amount of risk because some of the files could be corrupted and it wouldn’t function. Again, the game could refuse to work with my computer. On the other hand, a low involvement purchase needs simple process of evaluation. Buying underwear was simple and it is something I do every now and then. I knew the brand and the size I was going for. In purchasing the computer game, I felt that I needed a better and a recent version of the game I had. I had seen this new version in my friend’s computer and felt that I, too, should have one like that. The next thing I did...
4 pages (1004 words) Essay
Market Analysis Report
It has to handle a few vital external factors that influence its products market. The significant matter of concern for this industry is the constantly fluctuating oil prices and the environment issues. The frequent changes in the price of coal and oil in the global market greatly affects the company’s marketing process. Sasol’s Gas-To-Oil proposal (GTL) faces subsequent hurdles with the price differences observed both on the price of oil and gas. It is to be noted that the changes in oil and gas prices do not impact on the company’s GTL project favorably, all the time. “For GTL to...
7 pages (1757 words) Term Paper
Red Bull: Market Analysis
Furthermore, with increasing expenses, severe competition, low profitability margins and increased labour cost, companies around the world are passing through a turbulent state (Casali, 2008; Tolentino, 2000; Accuval, 2010; Anderson, 2011). As a result of that organizations are trying to increase the loyalty of the consumers and are attempting to satisfy them by offering products or services that exactly matches with their requirements (Kamin, 2006). The pressure from internal and external environment has also been increasing at a rapid pace and that further raises challenges for the company....
7 pages (1757 words) Essay
The Secret Garden Party
On the other hand, findings of the study can be used by the company to recruitment of new visitors as well as monetising the involvement of interested consumers that do not physically, attend the festival. Before going to the main discussion, the study will try to understand background of the company. ...
12 pages (3012 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!