We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Case Study of Gucci - Essay Example

Comments (0) Cite this document
Marketing Strategy: A Case Study of Gucci [Name of student] [Course code] [Instructor] [Date due] Marketing Strategy: A Case Study of Gucci Part A: Question one Gucci Fashion Company is experiencing drop in sales for some of its products which then CEO thinks can be mitigated and therefore proposes to the marketing manager the possible of using other strong brands in the chain to market the others…
Download paper
Case Study of Gucci
Read TextPreview

Extract of sample
Case Study of Gucci

Most brands products of Gucci group of companies suffered a drop in sales in the wake of the 2008 economic crisis except the two strong brands whose sales increased even in the most extreme of circumstances. Due to the circumstances involving the general drop in sales volume and the traditional beliefs and sales concepts, it is important that Gucci explores the best marketing model or mix to employ so as to revamp the market. One of the popular marketing strategy/model is the Ansoff Growth marketing mix. This describes the growth of a business in its attempt to market new or regular products in a new market or previously existing market. It therefore brings together growth in the market and growth or increase in brand of an organization. Ansoff can be achieved through various strategies such as market penetration, market development, product development and product diversification (Pickton & Broderick 2005). Market penetration involves the marketing of the products or the specific brand in existing market with an aim of increasing the market proportion for the product which can be achieved through the 7 P’s of marketing. ...
wear whose sales have dropped since they are neither producing new brands nor investing in a new market but trying to retain their market share amid a crisis. Under the Ansoff mix, marketing development is also a strategy which involves seeking new markets for an existing product. The methods used can include exploiting new geographical markets through exporting or setting up of outlets where they originally did not exist. The company can also adopt a new distribution channel which will ensure the product penetrates into the markets it did not attract. In this case, other methods such as differential pricing can be used to attract consumers of different economic or social status (Mao and Krishnan 2006). Since Gucci might have limited their market in terms of size, the company should consider increasing the market size for the product whose sales volume is on the decline so as to ensure a balance. Ansoff also includes product development where a company undertakes to introduce a new product into the market and will require new competencies and modified products. Gucci is more concerned about its products which are on the decline but could choose to restructure their brands so as to produce more acceptable brands into the market and therefore avoid declining sales. Apart from all this strategies under Ansoff, the company may also opt for market diversification. This is a marketing strategy of exploiting totally new markets without prior experience or knowledge of the market. It is a risk venture which might result into unprecedented losses if not carefully approached but should be taken if circumstances demand. In the middle of the economic crisis, Gucci should not take this approach since it might result into more losses, especially the costs involved in promotion so as ... Read More
Cite this document
  • APA
  • MLA
(“Case Study of Gucci Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/53376-case-study-gucci
(Case Study of Gucci Essay Example | Topics and Well Written Essays - 1750 Words)
“Case Study of Gucci Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.net/marketing/53376-case-study-gucci.
  • Cited: 0 times
Comments (0)
Click to create a comment
Gucci: Fashion Marketing Strategies
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
10 Pages(2500 words)Essay
Burberry Case Study
Quality products- the establishment of Burberry’s saw the company introduce quality products such as the trench coat. The trench coat was made of waterproof and breathable fabric material that made it durable and suitable for extreme conditions.
7 Pages(1750 words)Essay
Competitive Advantage at Louis Vuitton and Gucci
This research aims to analyze and present how Louis Vuitton and Gucci might use the concept of dynamic competitive advantage to develop its strategy, to evaluate Louis Vuitton and Gucci's positioning strategy in its current markets and to sSuggest different positioning strategy that they should adopt for different geographic markets.
13 Pages(3250 words)Case Study
He incorporated the Italian and London atmosphere in his fashion designs. Current marketing team. The present Gucci setup uses three fashion designers in its flagship label to fill the fashion outfit and accessories buyers of Europe, the United States and others (Molloy & Molloy, 1996) they are Alesandra Facchinetti, Frida Giannini and John Ray.
8 Pages(2000 words)Essay
Gucci case
Aside from family conflicts, September 11, 2001 terrorist attacks which significantly affect the U.S. economy and the international financial markets including the 1997 Asian crisis also brought in problems to Gucci in relation to the loss of revenue
2 Pages(500 words)Essay
Case Study Report LVMH
On this basis one can gauge the stand of the firm especially with respect to its brand identity against the backdrop of the retail industry in China. Both the internal and external analysis along with micro and macro environment
13 Pages(3250 words)Essay
Case Study - Gucci
This is the problem since the product managers would want to promote their products independently just like the stores would
7 Pages(1750 words)Essay
According to the BusinessWeek magazine, Gucci house is ranked in position 46 and it takes the second position after LVMH as the largest and best selling fashion brand firm. The Gucci was also among the top 100 best business firm (Go 1993, p. 23). Gucci Fashion
6 Pages(1500 words)Essay
Gucci case study
The paper aims at discussing how the brand Gucci has been able (over the years), to leverage on its heritage, thereby being able to create is current brand identity. This will
10 Pages(2500 words)Essay
Gucci is the biggest Italian brand. Effective branding strategies of Gucci facilitate the company in becoming the valuable brand. The products of Gucci are highly desirable among the men and women.
8 Pages(2000 words)Essay
Let us find you another Essay on topic Case Study of Gucci for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us