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The Greatest Movie Ever Sold
Pages 5 (1255 words)
I. Summary of my reaction to the film The Greatest Movie Ever Sold When the assignment was given to us to provide a summary about the Greatest Movie Ever Sold, I thought the whole movie was just a fiction. I did not realize that it was in fact a documentary where the filmaker, Mr…
It was a bold movie because Morgan Spurlock is actually making a movie that shows how prevalent advertising and product placements in our daily lives are. The movie started showing how ubiquitous brand messages are in our lives. That from the day we wake up until we sleep, we are bombarded with advertising messages. But basically I know this already that advertising are everywhere. It was however a prelude, or a case build up, of Mr. Spurlocks intention to create a movie that will show the flip flop of advertising and yet, make companies pay for it. I am not sure if it was deliberate or a coincidence with how the film evolved that Mr. Spurlock had an initial difficulty of selling his idea to companies. During the first phase of the film, his meeting with advertising executives was met with hesitance and fear. It illustrated the normal reaction of companies to be anxious about being included in a film that they do not know how will they be perceived by the audience. These brands spent millions if not billions of dollars to build their image to become what they are today and it is normal that they are going to be protective of their brands. At one point, an executive told Mr. Spurlock to turn the camera off and I thought he already had a deal that was actually documented. All the while, as told by Mr. Spurlock himself, that they do not want to be a part of it. ...
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