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Reflexion Report - Research Paper Example

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Undergraduate
Research Paper
Marketing
Pages 16 (4016 words)

Summary

Research is considered to be one of the best ways to collect accurate, reliable and sound information concerning the effectiveness of the interventions; providing the researcher with evidence of the efficacy of a given set of opinions and theories. …

Extract of sample
Reflexion Report

The project deals with retail business as it relates to opening an e-commerce expansion to an existing firm. Due to the fact that data and analysis for a new form of retail sector is varied and vast, the amount of information available to analyze was equally varied. The Centre for Retail Research has stated that the retail spending for the current year was about 3.2% which depicted an increase of 0.9%. In the following year, The Centre for Retail Research has predicted sales rising a further 1.6% over 2012 levels. Likewise, these measurements are important to analyze and comprehend as if the market demand is not high, it would not be profitable for a new brand to launch its product in the sluggish market. But as per the report of Key Note, the future of the footwear market remains positive as sales are expected to rise in 2012 as with some large spectator events taking place in the city. The event is very much likely to boost sales of sports footwear as millions of individuals will be coming to London to witness the spectacle of the Olympic Games. Between 2012 and 2016, the sales of footwear are expected to increase by 16.2% which will boost the confidence of the consumer to spend more on footwear products. The sources justifies that the research conducted in the retail segment relates with the business plan and proves to be both beneficial and profitable. ...
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