Marketing Activities of Long Beach Seafood Restaurant
Marketing Activities of Long Beach Seafood Restaurant - Essay Example
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This paper illustrates that the Long Beach seafood restaurant is believed to be quite well known for its exceptional offerings of different seafood to its customers. The restaurant is located on the East Coast Parkway and the other divisions of it are located in different places including Marina, East Coast Seafood Centre along with IMM Building in Singapore. The restaurant was founded in the year 1946 with its earliest division at Bedok Resthouse and delivered various seafood items to the various customer segments of Singapore including both domestic and international customers. The Long Beach restaurant is known to be quite popular for its unique offering of black pepper crabs in Singapore and is also renowned for its exceptional seafood offerings of Drunken Prawns along with various types of uncooked seafood. Moreover, the BBQ Golden Phoenix fish, Crispy Duck along with the signature dishes such as Golden Stripe Lobster were few of the most well-liked dishes of Long Beach during the 1980s followed by House Speciality Prawn and other seafood items during the period of 1990s. The study intends to discuss the different information sources of analyzing the business environment of the food & beverage industry as well as situational analysis of Long Beach Restaurant to guide its strategic decision processes. Moreover, the paper will also include the 4Ps of the marketing mix and effective market segmentation initiatives for Long Beach in the competitive restaurant business. In addition, the brand management of major products along with the effective strategies of product lifecycle has also been considered in the study. Food chains or restaurants serving food and beverages to the customers entail certain strengths, weaknesses, opportunities, and threats. Furthermore, these factors would be analyzed with the help of a SWOT analysis. Strengths of a restaurant are supposed to be those factors through which they attract customers and satisfy their respective demands related to food and beverages along with ensuring profit maximization. The foremost strength of the restaurant i.e. Long Beach is its kitchen which is usually managed by highly proficient chefs. Furthermore, the chefs also conduct brainstorming activities in order to innovate and introduce new dishes.
This essay analyzes the marketing activities of Long Beach Seafood Restaurant. The Long Beach Seafood restaurant is found to be located in most of the most visible and busiest places in the city which effectively aids it to lure both national as well as international customers…
The researcher of this essay states that marketing communication is important for any organization today mostly because it can also be used as a differentiator of a company’s products and services especially in a market where competing brands and products are very difficult to differentiate from each other.
Marketing communication activities entail all the duties undertaken with the aim of getting messages to customers, important audiences and prospects. Marketing communication activities are meant to promote the products, services and activities of a business.
According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.
The cemetery is said to be the final abode of much of Long Beach’s early residents which also include some famous and well-known personalities of the area such as William Erwin Willmore, the founder of the city, who died a pauper in 1901. A monument was erected to him 12 years later by Signal Hill Civic League.
The paper explains the marketing objectives and strategies of the regeneration of Aberdeen Beach market plan. Alternative plans and mixes are explained, in detail, to predetermine the budget requirements of the market plan. After drawing the market plan budget for the regeneration of Aberdeen Beach, a detailed implementation programme for the market plan is provided, at the end.
In the UK, consumers spend more than £5.65 on seafood and fish products per year. Most of the seafood market is based in the urban and rural urban areas. For fresh seafood, the market is mostly concentrated among the older generation and up market population. However, the opposite is true for frozen seafood.
well-known personalities of the area such as William Erwin Willmore, the founder of the city, who died a pauper in 1901 – a monument was erected for him 12 years later by Signal Hill Civic League. Before being renamed, the burial ground was known as the Signal Hill Cemetery,
I characterize myself as imaginative, logical, creative and methodical. Many of my friends designate me as a nerd, which I hate and love as well. FAs days passed, my curiosity to understand complex things grew more and finally landed me up with an interest towards pursuing the electrical engineering education.
I did not pass one major requirement for my last course because I had to take time off from study to go to my grandfather’s funeral. It was in another country and lasted several days, meaning that I missed out on valuable study time. This inadvertently
1 pages (250 words)Admission/Application Essay
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