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Lowe's: Category Potential among Female Shoopers - Research Paper Example

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Lowe's: Category Potential among Female Shoopers

This is to identify whether there should be distinct merchandizing strategy to be used on men and women. The study explains the criteria which should be used at Lowe’s to identify new suppliers. Question 1: Discuss the preferences of both men and women regarding shopping at Lowe’s as compared to Home Depot. Home Depot has been in the business long than Lowe’s, but Lowe’s has shot past home depot in terms of popularity. Lowe’s engages in a friendlier atmosphere for both men and women which is still something new to Home Depot. Lowe’s, unlike at Home depot, have massively invested in widening the aisles, increasing the lighting, adding appliances and most vital the staff keeps the stores clean which attracts both men and women to the store. Lowe’s also ensures that the stores always have stock which the customers want, and they are well organized. Lowe’s have staff who are trained and committed to serving their customers. The staffs at Home depot lack the technicality to handle customers and assist them in their areas of difficulty. The staffs at Lowe’s are friendlier than those at Home Depot. Lowe’s have a wide parking area which attracts men to the store because they consider area to park a problem at Home depot and, therefore, their preference to shop at Lowe’s. ...
Women select products which perfectly fit the interior of their houses. Men do not give this much interest as far as they get a product that will do the job. They also consider color of a product and its prettiness which is

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of no importance to men. Men all they care is about the quality that a product they buy will get the job done. They will shop for certain products at Home depot, which have BEHR, and Martha Stewart, which are of, high quality compared to those at Lowe’s of Kobalt and Task force branded which are decent, but unsatisfactory which women tend to select due to decency and prettiness (Wallender, 2011). The attitude of both men and women differ when it comes to pricing. Men careless about price of commodities as far as a product does the job they will select it, but tends to go for quality. Women, on the other hand, will cut down expenses using coupons and buying products which are on sale. This is different with men who have their mind fixed on a product they want to buy. Men will, therefore, shop at Lowe’s, but women will compare prices and find products which are on sales wherever they find them (Wallender, 2011). Question 3: Discuss whether Lowe’s should have distinct merchandising strategies for men and women shoppers. Lowe’s should have distinct merchandising strategies for men and women. Home depot is doing this by using Martha Stewart alliance to woo women customers into their stores. The reason behind this is the preferences and taste of men and women are different. When it comes to product selection, men prefer a certain brand and women a different product. Merchandising strategies directed at a group is likely to be successful in increasing the customers’ base (Ramos, 2010). Question 4:

Summary

Lowe’s category potential among the female shoppers Grade course 5th December, 2011 Lowe’s Category Potential among the Female Shoppers This paper analyzes shopping behavior of both men and women. They have different behaviors while doing their shopping in terms of preferences and attitude…
Author : mtremblay
Lowes: Category Potential among Female Shoopers essay example
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