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Fisher & Paykel Market Audit and Competitive Analysis - Essay Example
Author : bogankrystal
Pages 19 (4769 words)
Center of discussion in this paper is Fisher & Paykel Company. The researcher of this study will compare and contrast the company’s product with competitors and present analysis of the nature and types of environmental safety actions being undertaken. …
It is evident from the study that Australia has experienced a high demand for white goods product and it would be feasible for Fisher & Paykel to commence business where the demand for its product is high. Fisher & Paykel a well known manufacturing company of white goods would supply two main products in Australia the washing machine and dishwasher which was lately introduced by the company. Since the demand is high the competition is stiff and thus Fisher & Paykel decided to promote is product through television pint media and by giving offers with the purchase of its products. As concerned with the pricing strategy the company would follow competitive based pricing. The company has planned a corporate and strategic plan to reinforce actions and implement it for which it has set up a long term vision 2020. Fisher & Paykel would use the Data quality Objective to measure its environmental performance and track a record of the actions that needs to be done. Along with it the company would develop team membership to perform effectively. The company core interest is towards environment sustainability and thus focuses primarily on the behavioural audit of the management and tries to find out the practise that Fisher & Paykel has been performing with regards to the safety of the environment. The company would develop proactive as well as reactive strategy in terms of environment sustainability which would report to the management on quarterly basis and finally the report aims to provide recommendation to the company in terms of environment sustainability. ...
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