In the process, they will also be able to choose the electors who will represent their respective states in the Electoral College. With just around 30 days left to the U.S presidential elections, it is important to analyze the presidential campaign of each of the main presidential contenders using a market research analysis process. This paper will also discuss the main voter constituencies as well as the strengths and weaknesses of each of the presidential candidate before finally predicting the winner.
The primary objective of this market research analysis is to develop a logical interpretation of the data regarding the potential electoral victory of any of the two main presidential contenders in the forth coming elections. The analysis will also evaluate and measure the attitudes of voting behavior of the U.S population and finally use this analysis to predict the likely winner of the November 2012 presidential elections.
The analysis of the presidential campaign using market research process was through a number of methods that sought to determine the opinion of both the U.S citizens and interested parties all over the world on the November 6 U.S presidential elections. One of the key methods used was online review of recent publications regarding the key issues of the forthcoming elections as well as the strengths and weaknesses of each of the top contenders.
Another method that was employed was an analysis of the social media profiles of the two main candidates to provide important insights into what the voters and supporters are saying about them, as well as the likely key issues that may shape the forthcoming elections. The Twitter and Facebook account data of both president Obama and his top challenger Mitt Romney were closely followed and recorded as shown below (Summers 4).
The data collected from both the social media analysis and the online literature review revealed a significant