From this paper it is clear that Deluxe Financial Service is part of a two billion-dollar firm that serves over 8000 banks and financial institutions. Founded in 1915, it became a global phenomenon and its growth is considered an inspiration by many organizations. As it started, many people relied on some of its products to conduct business. However, as technology grew, it was considered old to use some of their products, and services. To prevent their organization from falling, the managing heads decided to rid themselves of everything that was old, and tried to focus on the future. Their paper checks were facing the challenge of the use of credit and debit cards. Deluxe decided to offer their consumers what they truly desired. They decided to be the financial institutions robust competitors, while promising their consumers to be their most valued, trusted business partner. Learning about consumer wants and needs became their marketing strategy. As that knowledge was put to the test, Deluxe was at an advantage over their competitors, and at par with their consumers.The retail experience financial institutions offered their clients were not appealing. Deluxe decided to take this up a notch. This changed the manner in which Deluxe conducted its business. Customer relations were increased because most of the customers claimed that, in their financial institutions, customer relations was a problem. Deluxe could assist financial institutions with customer relations, and at the same time, provide them with retail experience they so desperately needed.