Marketing professional - Essay Example

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Marketing professional

NFP organisations offer a wide array of services including operating hospitals, schools, and churches, as well as participating in community causes and fundraising events.
The products offered a range from a sausage snack to Doctor of Philosophy degree. The prominent factor leading to the growth of NFP in Australia is the government support. This occurs in the form of direct funding, indirect funding e.g. concessions, and providence of a regulatory environment. The government offers financial services to these organisations as recognition for the value of their services in upholding the community welfare. Commercial enterprises have also contributed in the growth of NFPs through philanthropy support. Competition for government contracts and members services has enabled the NFPs to adopt efficient and superior strategies necessary for improvement of their competitive orientation. The NFPs associate with commercial entities on many occasions to improve social outcomes of some of their activities. The services offered by NFPs are superior to the ones offered by profit organisations in terms of the fields in which they operate and the basic character. They offer services of higher quality compared to commercial enterprises because they are non-profit oriented. NFP organisations competition with commercial enterprises in Australian is high. Amid this, they command wider acceptability among the society as people oppose the idea of commercialising community services.
NFP organisations are inclined to serve people with the greatest need, thus, ensuring equity. Lack of extra charges for their services as required for profit generation makes their services cheaper than those of the commercial organisations. This attracts clientele as well as broadening the customer base leading to widening of service providence. Their focus on one community or group of people at a ...Show more

Summary

These organisations can act as vehicles for alleviating societal problems whose solutions cannot be provided by the commercial enterprises. Their services and products are characterised by…
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Marketing professional essay example
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