Got a tricky question? Receive an answer from students like you! Try us!

Advertising features - Essay Example

Only on StudentShare
Masters
Author : swaniawskileona
Essay
Marketing
Pages 4 (1004 words)

Summary

The idea of opening a ‘Doggie Dip and Do’ as a retail outlet and full-service shelter for dogs is one of the finest plans adopted by you.It is one of the excellent opportunities for the animals especially dogs to spruce themselves…

Extract of sample
Advertising features

consciousness of customers. In order to enhance the alertness of the customers regarding the various amenities, it is apt to hire an external advertising agency for the promotion of the activities. It can improve the growth and market share of the business thereby enhancing revenue and position of ‘Doggie Dip and Do’. Recommendations There are many external advertising agencies but as ‘Doggie Dip and Do’ is a newly opened outlet, print advertising media might be more beneficial for it. This would include newspaper or magazines in order to promote the benefits. This is because if other media such as broadcasting media, outdoor advertising or public service advertising is used then it would be quite expensive for you at this initial stage. Hence, it might not be retained by you for longer terms which may again affect the growth prospects of the business as well as impede the brand image and awareness of the products among the competitors in the market. However, for this type of business, it is essential to retain the external advertising agencies as it would provide various innovative ideas and plans for the promotion of the products or services of Doggie Dip and Do. ...
Download paper

Related Essays

Advertising and promotion
The intention of this study is marketing communication as basically a marketing function by which business firms attempt to inform, persuade and remind consumers about the products that they want to sell to them. When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other…
14 pages (3514 words)
Direct advertising
This "Direct advertising" essay outlines the usefulness of this type of ad for companies and its effectiveness. Applying this kind of marketing approach is not as simple as it looks. The online marketers may understand that marketing online only includes one-to-one promotion. The difficulty may be that the statistical data of the online consumers do not favour relationship building: 88 percent own a home computer and 67 percent of Internet newcomers are male, 39 percent have a college degree and 17 percent live in householders with only incomes of $ 80,000 or more. The reports suggest that the…
12 pages (3012 words)
What Makes Advertising Effective?
To make the mind of the customer orient towards the product and importantly entice, push them or even ‘seduce’ them to make the buying decision, advertising plays a key role. To achieve that for an organization, the entire marketing department in association with other departments will initiate various marketing strategies. Among the many marketing strategies, advertising occupies a prominent role. “Advertising plays a very important role in the marketing process. It increases the consumption of a particular product or service and reinforces the image of the brands, by continuously…
7 pages (1757 words)
Advertising Research System
Did/will the company get any value of the air buys? Are/were the advertisements perfectly tuned to their message and audience? For copy review, refinement and development to enhance the safety and care features of the kid’s nutritional products, both one-on-one interviews and focus groups will be equally applicable research methods. The focus group is a technique used in marketing research to gather data through topic based interactions as determined by the marketing researcher. The data comes from the group while the researcher determines the focus of the group. The use of focus groups in…
2 pages (502 words)
Advertising Ad Plan
The media awareness network provides a significant level of policies adapted by food advertising industries. Amount of waste; Define as closely as possible the characteristics of your audience you want your advertising to reach, as well as your geographic area you plan to cover The advertisement is aimed at children, in Savannah, GA. The advertisement targeted at children usually includes advertisement containing fun messages, movies that kids love watching, meal promotions designed to suit kids and licensed characters. Kids’ advertisements on the internet involve the use of advergames and…
3 pages (753 words)
Advertising and promotion management
es. The three conditions define the kind of relationship between the buyer and seller of the product and service. Part I: Current Trends Current trends in advertisement and promotion emerged because of the internet revolution. Some of the advantages that followed the development of the internet include email addressed, internet shopping sites, advertisement blogs, the social networking sites, and many other forms of communication that have increased the levels of efficiency in communication between people.Social networking sites such as the Facebook and Twitter have provides vantage…
3 pages (753 words)
Effective Advertising
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness…
7 pages (1757 words)