Kei Wah Bakery (Hong Kong) Entrance in the UK Market - Essay Example

Only on StudentShare

Extract of sample
Kei Wah Bakery (Hong Kong) Entrance in the UK Market

Aligning the characteristics of a product/ services with the needs of a foreign market has been, traditionally, a challenging task, mostly because of the strong turbulences that characterize the international market. Indeed, products, which are quite successful in a specific market, may not be welcomed in another market, due to economic or cultural reasons (Keller, Aperia and Georgson 2008). In any case, branding is a key activity within the international market, securing the performance of firms, which face a strong competition, but also increasing the profitability of firms that are already well established in their market, as in the case of Kei Wah bakery, a well-known brand in the bakery industry of Hong Kong. On the other hand, culture can highly affect the performance of a product within a particular market. More specifically, products that are commonly consumed in the host country are more likely to be welcomed compared to products, which are in opposition with the local culture. In the last case, the entrance of these products in the host country is expected to face a strong resistance (Kumar 2009). ...Show more

Summary

Kei Wah bakery (Hong Kong) – Entrance in the UK market Table of contents 1. Introduction 3 2. Literature Review 4 2.1 Entrance in a new market – theories 5 2.2 Brand and culture 6 3. Discussion – Market entry strategy 8 3.1 UK Market analysis – SWOT analysis 8 3.2 Entrance in the UK market 10 3.2.1 Aims 10 3.2.2 Position towards the competitors 10 3.2.3 Brand strategy – entry mode chosen 11 3.2.4 Pricing 12 3.2.5 Technology employed 12 3.2.6 Advertising 13 4…
Author : faecremin
Kei Wah Bakery (Hong Kong) Entrance in the UK Market essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Kei Wah Bakery (Hong Kong) Entrance in the UK Market"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing an Australian wine to Hong Kong wine market

This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.

11 pages (2750 words) Essay
Hong Kong Market
This study looks into marketing as a daily activity is perceived to constitute all processes that are concerned with activities of conception, pricing, promotion, and distribution of ideas, goods, and services. Here, the paramount aim is to create exchange that is satisfactory to individual and organizational objectives.
9 pages (2250 words) Essay
Marketing an Australian Wine to Hong Kong Wine Market
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite financial tsunami, the development of Hong Kong wine market has high growth potential.
8 pages (2000 words) Essay
Hong kong disney land
Disneyland theme parks are flourishing in the United States and Tokyo, but they have struggled in Hong Kong and Paris (Needle, 2004, p.522). This essay explores several issues regarding Disney’s challenges in Hong Kong and Paris, and it also determines the best country and city for the next Disneyland.
3 pages (750 words) Essay
Hong Kong Architecture Style
live or work in a place for many years, but still have no idea of the unique nature of the culture, people or other special features of the location. It is not until one takes the time to really observe it, feel it and think about it, that one begins to gain an appreciation for
40 pages (10000 words) Essay
Is market efficient testing of Hong Kong stock market
a predictable manner, arbitrageurs would discern the trends, act on them, and make money at a rate above normal market returns and their actions would quickly bring stock prices to their intrinsic values. This set of assumptions is defined by the Efficient Market Hypothesis
6 pages (1500 words) Essay
Analysis of Mobile Commerce Market in Hong Kong
The paper covers the mobile commerce opportunity in Hong Kong market by providing a study of contributions made by mobile networks providers, the Hong Kong Post, and the Telecommunication Authority. It also provides a review of why the information market in Hong Kong is suitable for mobile commerce development.
5 pages (1250 words) Essay
Psychological (market segmentation) of Hong Kong
Foxall et al. (1998) stated that the term psychological location is used in order to show ‘the attitudes, personality, information processing style and
1 pages (250 words) Essay
Take a (current) domestic brand ( Kei Wah bakery )from your home country and write an essay describing how you would create an entry strategy for that brand into another regional market. Defend your choices rigorously and remember to discuss the culture i
/ services with the needs of a foreign market has been, traditionally, a challenging task, mostly because of the strong turbulences that characterize the international market. Indeed, products, which are quite successful in a specific market, may not be welcomed in another
14 pages (3500 words) Essay
Hong kong disney land
This essay explores several issues regarding Disney’s challenges in Hong Kong and Paris, and it also determines the best country and city for the next Disneyland. One of the most essential entry approaches for Disney is to work
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT