Competition & Product Offering - Essay Example

There are a variety of local muffin suppliers through bakeries and coffee shops. Still, the most prominent forms of competition remain in the entrenched multinational firms. These corporations have established strong footholds not only in the muffin market but also in a variety of confectionary goods. One of the industry leaders in this regard is Otis Spunkmeyer. This company is most prominently positioned in the American market but will remain a strong competitor. Additionally, General Mills, Nestle, and the Rich Products Corporation constitute prominent multinational competition ("Otis Spunkmeyer industry," 2012).

Product Offering
Because of the challenge of competing with local bakeries and large-scale multinational corporations, the organization must develop a unique product offering. While muffins remain the dominant product there is a specific recognition related to the production of these muffins. In this way, the company seeks to gain a competitive advantage through innovating supply chain processes that allow them to offer products with similar quality to the local bakeries, at the price of the larger multinational companies. Additionally, the company will focus on innovating a small array of products, namely a variety of muffins. One considers that Apple, Inc. adopted a similar minimalist strategy in terms of technological innovation ("The 6 Pillars," 2011). Through shifting the product offering to only muffin varieties the company will be able to gain a competitive advantage over other corporations that spread their focus over a variety of products. Read More