StudentShare solutions
Triangle menu

INternational Corporate Communications in KFC - Essay Example

Extract of sample
INternational Corporate Communications in KFC

Without effective communication, the business activities will become awkward and organisations will lose concentration on the operational goals. In the international corporate environment, majority of communication is external i.e. between organisation and customers, and without effective communication strategy, organisations will be unable to recognise market demand and ultimately lose effectiveness and market position (Smith & Et. Al., 1999). The paper describes the international communication strategies of KFC, which is a famous chain of fast food restaurants. The main focus of the paper is related to how KFC uses communication models, frameworks and theories in its business as well as how the company maintains its reputation and corporate ethics through proper communication media. The objective of the paper is to understand the importance and the aspects of communication in the international business environment and the way KFC has utilised those aspects in their business. International Communication Strategy International communication strategy is based on selecting the communication modes in a specific market. It is concerned about deciding communication themes in the international business environment. The choice of communication media can be achieved in terms of uniform method which indicates the application of same tool in every nation or identical selection method for selecting communication tools and media which are active in every market. Usually, an organisation requires differentiated approach as the international culture is different from nation to nation which can impact on the usage of media or availability of media (Morschett & Et. Al., 2010). The international communication strategies of KFC are targeted towards attracting the young customer segments. There are several communication tools available for an organisation in the international market such as advertising, public relations, sales promotion, direct marketing and personal selling. Advertising: Advertising is one of the most vital communication media used by marketers to enter in the international market. KFC has participated in several advertising cooperatives and developed advertisements for appealing customers. KFC had developed several humorous and Claymation advertisements as a means of communication. In advertisement communication, KFC uses differentiated approach by considering the culture of a country. For instance, in China, people prefer to maintain a family tradition such as admiration, care, assistance and friendship among others. Thus, the advertisements of KFC reflect the theme of common Chinese people. KFC applies localisation approach in their advertisement communication by considering the culture, values, and ethics of customers (YUM! Brands, Inc, 2010). Promotion: Promotion is the other communication media used by KFC to communicate about the products to the target customers. Promotion is the other method which can help to entice chicken lovers to the offerings of KFC. In order to attract young customer segments, KFC uses premium strategy i.e. providing gifts such as wristwatches, keychain, coffee beaker, T-Shirt, and toys. In several stores, KFC provides customers with numerous inducements to ...Show more


International Corporate Communications in KFC Table of Contents Table of Contents 2 Introduction 3 International Communication Strategy 4 Engaging People within Organisation 5 Corporate Ethics in KFC 6 Corporate Reputation 7 Communication Framework 9 Communication Models 10 Communication Theories 12 Conclusion 13 References 14 Introduction In every organisation, communication is regarded as a continuous business activity…
Author : delores58
INternational Corporate Communications in KFC
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"INternational Corporate Communications in KFC"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

New KFC International Structure
It is a subsidiary corporation of Yum Brands. It is chain of fast food restaurants that has its headquarters in Louisville, Kentucky. In the world, KFC has 33,000 stores and 840,000 employees. KFC offers many delicacies popular with the American society, which include but are not limited to wraps, chicken pieces and sandwiches.
7 pages (1750 words) Essay
Corporate Communications
This leads to successful preparation of the students to work effectively in the workplace. Team skills are transferable and generic in that they have a lifelong relevance. Team skills include resolving conflicts, negotiating with peer groups, collaborating to solve problems, and communicating with team members.
7 pages (1750 words) Essay
Lack of communication has resulted in numerous high-profile corporate scandals that rocked the business world including companies like Toyota, WorldCom, Enron, Wal-Mart and the likes. With critical issues such as stakeholder engagement, climate change, and current global issues affecting the corporate landscape, and the rise of media pressures, effective corporate communication has become all the more inevitable (Cornelissen, 2011: p.
7 pages (1750 words) Essay
International Marketing
Marketing strategies in host countries 6 7.1 Differentiation 7 7.2 Aggressive advertising 7 8. How social and cultural factors impact on target markets internationally 9 9. Factors that influence decision making in development of distribution channels 9 10.
10 pages (2500 words) Essay
Corporate Communications
Such centralization is vital if corporation wants to preserve the specific image in the eyes of buyers. The communications management helps streamline and integrate the company in a cost-effective manner. For many years managers were trying to find the most productive method to organize and control communications.
3 pages (750 words) Essay
nd out are categorized as follows: mistrust towards politicians, low interest towards politics as viewed as a boring and irrelevant subject to the lives of these young people; the feeling of not being valued by politicians; and, little knowledge about politics and various
2 pages (500 words) Essay
Corporate communications
The concept of CSR has gained prominence in last few years. World over it is gaining the attention of not only the academicians but also of media, people and society at large. A corporate should plan to achieve beyond social and
10 pages (2500 words) Essay
International corporate communications in KFC
For any business corporation, communications with the clients, investors, and employees are considered as key assets which require cautious management and satisfactory investment. Without effective communication, the business activities will become
8 pages (2000 words) Essay
The international trade theories implemented by KFC

The problem statement for this study is to measure the risks associated with the performances and strategies of KFC in its business environment. In addition, the paper will focus on assessing the 4 P’s of marketing mix strategies undertaken by KFC in order to survive in the marketplace for a long-term period.

8 pages (2000 words) Essay
With critical issues such as stakeholder engagement, climate change, and current global issues affecting the corporate landscape, and the rise of media pressures,
7 pages (1750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic INternational Corporate Communications in KFC for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us