Direct and marketing communication

Direct and marketing communication Essay example
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Direct and Marketing Communication Table of Contents Table of Contents 2 Introduction 3 Dynamic Customer Relationship Management (DCRM) Theory 4 Creation and Implementation of Marketing System 5 Media Planning 6 Marketing Communication Planning 9 9 Conclusion 12 Works Cited 13 Bibliography 16 Introduction Anthony Menswear is a small apparel organization situated in Cambridge of United Kingdom.


Anthony Menswear preserves a comfortable shopping environment for customers so that it can provide contentment to customers (Anthony Menswear, “Anthony Independent Menswear – Cambridge UK”). The apparel industry in the UK is highly competitive with several big players, and it is vital for Anthony Menswear to revise the marketing system in order to increase the customer base. Managing good relationship is one of the success factors for Anthony Menswear to sustain in this competitive business environment. Therefore, the paper will attempt to establish and implement marketing communication plan for Anthony Menswear so that it can improve the direct relationship with the customers. Further, the paper will also focus on the importance of Dynamic Customer Relationship Management (DCRM) theory and apply the AIMRITE and SOSTAC framework to evaluate the choices. Dynamic Customer Relationship Management (DCRM) Theory Nowadays, effective customer relationship management (CRM) has become a strategic imperative for organizations in all business sectors, especially in retail apparel industry. ...
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