The Marketing Mix of Mini Cheddar

The Marketing Mix of Mini Cheddar Essay example
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The Marketing Mix of Mini Cheddar Name Course Professor Date Abstract The main aim of this study was to asses the 4P marketing strategy popularly known as the Marketing Mix employed by the Mini Cheddar Company to market their cheese products. In the study we administered 20 questionnaires on about 100 members to assemble information on the product, promotion, place and price.


The good results of the company were because of the good strategy of the company price and product quality. However, the company needed to improve on promotion and the place as it caused the company some problems. The study through the questionnaire pointed out that the company needed to do more on its strategies to improve it marketing strategy and meet good customer base. Introduction The source of the information on this part was from Kenilson who is the author of the book, “Marketing (Daewin, 2011)” .Cheddars are products of baked Cheddar cheese, which are flavored with the British savory biscuits with granular crumby texture. Cheddars in the present market are sold under the McVitie’s. Mini cheddars came in as a result of diversification of the products by theMcvities’ as the sales of their unique products started to wane. They products became increasingly popular in the 1970s, which led to the introduction of new flavors in the market The flavors introduced in include the Marmite, BBQ Beef, Pickle and Mature Cheddar. The new variety of crispier lined Mini Cheddars called Crinkly were also launched .The company strategy is to be the market leader in a competitive market to ensure their sales are higher and have a great customer base. ...
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