The Marketing Mix of Mini Cheddar

The Marketing Mix of Mini Cheddar Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
The Marketing Mix of Mini Cheddar Name Course Professor Date Abstract The main aim of this study was to asses the 4P marketing strategy popularly known as the Marketing Mix employed by the Mini Cheddar Company to market their cheese products. In the study we administered 20 questionnaires on about 100 members to assemble information on the product, promotion, place and price…

Introduction

The good results of the company were because of the good strategy of the company price and product quality. However, the company needed to improve on promotion and the place as it caused the company some problems. The study through the questionnaire pointed out that the company needed to do more on its strategies to improve it marketing strategy and meet good customer base. Introduction The source of the information on this part was from Kenilson who is the author of the book, “Marketing (Daewin, 2011)” .Cheddars are products of baked Cheddar cheese, which are flavored with the British savory biscuits with granular crumby texture. Cheddars in the present market are sold under the McVitie’s. Mini cheddars came in as a result of diversification of the products by theMcvities’ as the sales of their unique products started to wane. They products became increasingly popular in the 1970s, which led to the introduction of new flavors in the market The flavors introduced in include the Marmite, BBQ Beef, Pickle and Mature Cheddar. The new variety of crispier lined Mini Cheddars called Crinkly were also launched .The company strategy is to be the market leader in a competitive market to ensure their sales are higher and have a great customer base. ...
Download paper
Not exactly what you need?

Related papers

Marketing Mix
These elements, also known as the four Ps of marketing include product, price, place and promotion. The marketing mix is therefore a combination of promotion, product place and pricing strategies intended to generate equally satisfying exchanges within a target market (Ehmke et.al (2005). This particular paper therefore intends to provide a description of the various elements of the marketing mix.…
Marketing mix and tool
The secret of flourishing marketing is utilizing the suitable means to target the audience. Marketing the business is regarding how one positions it to satisfy the market’s requirements. There are four vital building blocks within marketing of products as well as business. These are known as the four P’s of marketing. Product. The appropriate product to go well with the needs of the target…
Marketing Mix
All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right…
marketing mix strategy
Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts,…
Marketing Mix
a. Discussion on which elements of the marketing mix are still being promoted 5 b. Considerations for new developments 5 4. Conclusion 6 Annexes 8 List of references 12 . An analysis of the Pre launching strategy of Cotswold Water Park Introduction. Costswold Water Park Four Pillars Hotel located near Swindon was launched in 2007and had used integrated marketing strategies in pre-launching.…
Marketing mix
All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation,…
Marketing MIx
One of the major success factors of Google is its effective use of marketing mixes. Product, Price, Promotion and Place are the four P’s of marketing mix. Nowadays, Package, Process, Physical evidence and People are the added elements in the marketing mix by many companies. In the case of Google, the first four elements are more relevant. This paper analyses marketing mixes; Product, Price,…