The good results of the company were because of the good strategy of the company price and product quality. However, the company needed to improve on promotion and the place as it caused the company some problems. The study through the questionnaire pointed out that the company needed to do more on its strategies to improve it marketing strategy and meet good customer base. Introduction The source of the information on this part was from Kenilson who is the author of the book, “Marketing (Daewin, 2011)” .Cheddars are products of baked Cheddar cheese, which are flavored with the British savory biscuits with granular crumby texture. Cheddars in the present market are sold under the McVitie’s. Mini cheddars came in as a result of diversification of the products by theMcvities’ as the sales of their unique products started to wane. They products became increasingly popular in the 1970s, which led to the introduction of new flavors in the market The flavors introduced in include the Marmite, BBQ Beef, Pickle and Mature Cheddar. The new variety of crispier lined Mini Cheddars called Crinkly were also launched .The company strategy is to be the market leader in a competitive market to ensure their sales are higher and have a great customer base. Product quality and price plays a crucial role in the marketing strategy of the company. The company has customers in all categories which range from children to adults. The company products are unique and are of high quality. The company prices are reasonable and affordable to their cu8stomers.However, the questionnaire administered indicated that there is the need to improve on the strategy of promotion and the location of the company’s outlet (http://www.minicheddarusa.com/AboutUS MinicheddarHistory.php). Methodology In the process of administering the questionnaire I had four members in my team, Mary, Paul, and me. As a team we decided to sit down and decide to design the best questionnaire which we will carry research on the cheese brand and establish the concept of Marketing Mix. We came up with 20 closed questionnaires in order to come up with valid results from the respondents. Lastly, we administered the questionnaires on about 100 respondents in Upper Tilley Shopping mall and we managed to receive 80 feedbacks concerning the study. Results and the analysis of the Mini Cheddar The findings on the administered questionnaire were presented in percentage form. Majority of the correspondence to the questionnaire knew what Mini Cheddars and it represented 80% of the population. On the other hand, the number of those who did not know this product completely was 20% of the total samples in the questionnaire. The questions were entirely based on the 4P Marketing Mix strategy. Products The cheese products from the company is meant for several categories of people who include the children and adults and in order to meet the needs of these diverse groups of people the company products should be of high quality. On the question on what the consumers look at in buying the Mini Cheddar products, many correspondents to the questionnaire said that they look at quality, which 35% of the total questionnaires administered. 20% of the questionnaires liked the taste of the products, thus making them to buy the product. Still on the product, most of the customers who responded to the questionna
The Marketing Mix of Mini Cheddar Professor Date Abstract The main aim of this study was to asses the 4P marketing strategy popularly known as the Marketing Mix employed by the Mini Cheddar Company to market their cheese products. In the study we administered 20 questionnaires on about 100 members to assemble information on the product, promotion, place and price…
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
The LED television has led to a new dimension in the mode of entertainment through television. The objective of this paper is to focus on the marketing mix used by Samsung to sell its range of brands under the product category “LED television”. Information about each and every category in the marketing mix of Samsung’s LED television will be collected and critically evaluated in this paper.
Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions.
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
These are explained below:
A product is either a tangible, physical product or a service. It is critical for organisations to understand the product or services that they will sell. Some of the features of the product/ service that the organisation must carefully design and should be knowledgeable about, include market segment, product quality, brand name, support and other factors.
ing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
Promotion- In case of low fat blueberry muffin, the promotion should be focused on increasing the value of the product resulting in higher sales. In the technology driven age where the attention span of people is short a promotion campaign should be terse to catch the
Integration of the elements brings out a marketing strategy for a product. Marketing mix helps Coca Cola Company to reach their set target without wasting resources. Incorporation of the elements helps
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