StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Health care marketing - Essay Example

Cite this document
Summary
While the product is paid for and acquired once, the service is paid for every month or week depending upon what duration has been established between the vendor and the customer. In some cases, the product’s payment may also…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Health care marketing
Read Text Preview

Extract of sample "Health care marketing"

23 October Health Care Marketing A product is different from a service in many ways.While the product is paid for and acquired once, the service is paid for every month or week depending upon what duration has been established between the vendor and the customer. In some cases, the product’s payment may also range over several months e.g. payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service delivery is stopped.

The quality of a product does not vary over the course of time. Whatever the quality of the product is, it remains what it was at the time the product was purchased. On the other hand, the quality of a service varies at different points in time e.g. an Internet service that shows high speed generally occasionally becomes slow. Since products are a one-time purchase, they have to be provided guarantee with unlike service, that is purchased just as much as and till the time it is paid for. Therefore, marketing a product requires the vendor to establish a guarantee period for it after which, no claims made by the customer would be entertained.

Marketing a service requires the vendor to provide the guarantee till the time the service is delivered. Vendors have to be more careful while marketing a product because a customer who has bought the product once might never show up for a second buy if the quality was compromising whereas in the case of service, vendors can and actually do sometimes decline the quality of service temporarily because they know that they can upgrade it in case any claims are made.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 6”, n.d.)
Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 6. Retrieved from https://studentshare.org/marketing/1606139-health-care-marketing
(Health Care Marketing Essay Example | Topics and Well Written Essays - 250 Words - 6)
Health Care Marketing Essay Example | Topics and Well Written Essays - 250 Words - 6. https://studentshare.org/marketing/1606139-health-care-marketing.
“Health Care Marketing Essay Example | Topics and Well Written Essays - 250 Words - 6”, n.d. https://studentshare.org/marketing/1606139-health-care-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Health care marketing

Future Direction of Health Care

Demographics and lifestyles of a location are the hub of numerous marketers for the promotion of products information technology is also vital as well as health care marketing.... Future Direction of health care Name: Professor: Course: Date: Introduction There are abundant challenges that define the future strategic direction of health care.... Some of the challenges that have been raised include advancements in information technology, future funding and third party payers, health care reform, uninsured and unmerited populace and entrance and advancing epoch of populace are among the recent challenges in health care that will have a vital influence on the strategic direction of the future....
4 Pages (1000 words) Research Paper

Issues of Public Health

?? Successful health care marketing strategies are established on long-term relationship with the society.... Boomers are Internet savvy and enjoy having information at… They have a big appetite for using online health care sites to identify treatment options and information.... They have a big appetite for using online health care sites to identify treatment options and information.... In addition, regular monitoring of the health system allows health providers to achieve a personalized approach in the health care system....
1 Pages (250 words) Essay

W 6 Marketing A&S answers

Essentials of health care marketing.... Between the two concepts however, an W 6 marketing A AND S ANSWERS Lecturer: W 6 marketing A&S ANSWERS Advertisements are used as forms of communication and promotion.... In their opinion, the growing concern of the public on quality and cost as the two most critical variables for consideration when deciding on health service gives service providers a major responsibility to ensuring that they are able to meet the consumer at the point of this perception....
1 Pages (250 words) Essay

ARNP Project Last Wk

Essentials of health care marketing.... However, ARNP ought to realize that its marketing is in constant competition with what other service providers are also doing in-house by way… To ride above this challenge, using strategic marketing principles is the most recommended option for ARNP.... By this, Berkowitz and Bartlett (2010) suggest the use of a strategic marketing plan.... Once the strategic marketing plan is used, ARNP will be expected to go School: ARNP PROJECT LAST WEEK Lecturer: ARNP PROJECT LAST WEEK marketing remains a crucial way, by which theservices of ARNP can reach its target segment, especially the Generation Y (Gen Y) group....
1 Pages (250 words) Essay

State Agencies - Structure Models

The tax identification for the facility would serve as the center for urgent care.... The centers of urgent care operate with a cheaper fee and do not have the space of providing services to patients who do not pay.... Assuming the center is working under the tax identification number of the hospital, the surveyors could choose to carry out the operation of the outpatient Center and the standards simply not appropriate for the urgent care.... For the same reason, any facility operating the urgent care center as a super agency model will be required to have and maintain the mechanism of tracking the patients to follow the post-treatment in the centers of urgent care and to consolidate he service charges that meet the criteria(Williams & Connor, 1999)....
1 Pages (250 words) Essay

Discussion Board Post Response

The forecast for health care.... marketing Health Services, 30(3), 7.... It is true that the complexity of todays health problems necessitates nurses to have advanced level of skills in terms of… 7) cites that "We must also better manage chronic disease and spend limited resources on care, not bureaucratic red tape and paperwork".... 7) cites that "We must also better manage chronic disease and spend limited resources on care, not bureaucratic red tape and paperwork"....
1 Pages (250 words) Essay

Business sector: Healthcare

Essentials of health care marketing.... Primary health care: theory and practice.... Quality and accreditation in health care services: A global review.... Essentials+of+Health+Care+marketing.... Primary+health+care:+theory+and+practice.... Quality+and+accreditation+in+health+care+services.... This includes the health maintenance organizations (HMOs), various medical products, hospitality management firms, and biotechnology....
2 Pages (500 words) Essay

Offering Services at the Healthcare Marketplace Sector

The intention of the following study is to assess the importance of efficient product offerings in the healthcare facility marketplace.... An author seeks to suggest an instrument that can be used by marketers to affect better product positioning outcomes within the healthcare industry.... hellip; Philip Kotler's Segment-by-Segment Invasion Plan has relevance to the dynamic business world in this wake of globalization....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us