Marketing Communications Programme of Adidas

Marketing Communications Programme of Adidas Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
Download 0
Marketing communications programme of Adidas Marketing Communications, or MarCom for short, is the process of communicating certain information and details, which the organization wants to give away to its stakeholders particularly its customers. As Shimp (2008) states, marketing communications is just one element of the marketing mix, under which companies use various communication methods, so that they will be able to break through the clutter, and reach the targeted customer base, with the aid of interesting and effective persuasive messages…

Introduction

The role of communication audit is to find whether the intended person is decoding the message in the manner, in which the messages were designed when encoded. When this communication audit is done on a real organization like Adidas, it gives interesting perspectives or results of their MarCom strategies. Adidas is the Germany based sports equipment and apparel manufacturing company, and along with Reebok, Taylor Made and Rockport constitutes the Adidas Group. Adidas is the second-biggest sportswear manufacturer in the world in terms of revenue and reach, following Nike and when it comes to Europe, it is the largest manufacturer. (freebase.com). ...
Download paper
Not exactly what you need?

Related papers

Marketing communications
Marketing communications involve creating a message that is used in the marketing tools. Baker, Graham and Harker (1998, p.348) indicate that, marketing communication comprises of promotional activities for a product or service. In addition, marketing communication communicates the benefits of a service or product, and as a result, a consumer is able to weigh the options and choose wisely. Paragon…
Marketing Communication of Adidas
Largely, marketing communication aims to engage consumers by creating brand loyalty, awareness and favorable attitudes towards the brand. Created in 1925 by Adolf ‘Adi’ Dassler, Adidas has dominated the sports apparel and footwear market for over 80 years. Adidas started off as a sports footwear company that designed special shoes for athletes, however, over the years Adidas expanded into…
Marketing strategy of Adidas
It defines, measures and quantifies the size of the identified market and profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services” (Kotler, 2000). Adidas have been since its inception looking for opportunities in the market by constant market analysis. It has been seen that they have been the company…
An integrated marketing communications programme for Rapanui
.5 Introduction Integrated marketing communication can be defined as the way of integration of all the methods pertaining to promotion of brand in order to promote a specific product or service among the targeted customers. Its goal is to make all aspects of marketing communication like sales promotion, advertising, direct marketing, public relations, online communications, social media and…
Marketing Communications
Marketing communication can be described as a tool which is utilised for the promotion and branding of a firm as well as its offerings (Govoni, 2004). The impact of organisation on the overall marketing process and marketing communication identifies the factors affecting those processes. Marketing communication can also be described as an assimilation of various ideas, designs, and campaigns in…
Marketing Communications
Second, shorten the sales cycle so that the organization can be provided with immediate cash (Smith and Zook, 2011). The objective of this assignment is to evaluate the importance of branding in the constantly changing market environment. The basis of this study is to understand how organizations tend to differentiate themselves even after offering similar products in the market place. The study…
marketing communications tools
Notably, it can be ascertained that in the past few years’ digital technology and the expansion of targeting capabilities has shifted from the traditional marketing tools to digital marketing tools. Due to the continuous revolution in the field of marketing communication tools particularly the internet, it has be found that both small organizations as well as big organizations are widely…