The beauty industry is not static but keeps changing. In the recent past, numerous changes in the brand of products and in technology involved in manufacture of beauty products have changed the socioeconomic, market trend, product adaptation, packaging, consumer communication, and macro consumer aspects. In the recent past, several small beauty companies grew rapidly due to invention of several new products. The need for more effective beauty products has led to involvement of profession from different field in the research. Professions such as estheticians, dermatologists, makeup artists, and fashion designers are increasingly becoming interest in beauty industry. This has led to invention of better beauty products, which have gained global acceptance. Economically, competition has increased in the beauty industry with large profits being witnessed. The beauty industry has thus become an important component in several countries. The increased competition has resulted in improved packaging by different manufacturers. Socially, beauty products have become widely recognized. People in different social classes can access beauty products since manufactures are now capable of making products that suit the financial status of persons in different social classes. The Market trend has changed with time causing a corresponding change in marketing strategies and increased advertisement.
Technology is another trend that characterizes the beauty industries. The devices being used in the beauty industry are more complex. Additionally, there increased use of communication technologies in advertisements. Moreover, development in computer technology has changed the market. Aspects such as online sales of beauty products have become a common phenomenon. Advancement in technology in the beauty industry has led to change in packaging of products with minimal ingredients being used in the ...Show more