of Apple for optimal exposure of their various products and services (McGraw Hill, 2010).
The importance of aligning marketing initiatives to any organizations’ mission and vision statement leads towards sustainability of an organization. This is because both mission and vision statements of a corporation represent the organizational goals, performances and operations. In general, another importance of aligning marketing initiatives is that it supports the organization to compete with its competitors and helps to identify the future trends of business market (McGraw Hill, 2010).
With regard to the aspect of aligning marketing initiatives to any organizations’ mission and vision statement, it has been viewed that Apple adopts significant marketing initiatives or strategies in order to remain competitive in this contemporary financial market. One of the effective marketing initiatives of Apple aligning with its vision statement is launching its different products such as computer systems, mobile phones, iPods and iTunes among others for its customers targeting the group of students and younger generations (United States Securities and Exchange Commission, 2009).
Internal assessment activity can be defined as the interior performance of an organization which helps to control the entire business procedure through analyzing their various strengths as well as weaknesses in different fields. The assessment of internal business activities supports an organization to launch new and innovative products in the business market by analyzing the strengths and weaknesses along with recognizing opportunities and crucial threats (State of California, 1998).
External assessment activity can be defined as the process of identifying the opportunities prevailing in the business market and formulating effective strategic plans for the motive of accomplishing expected business objectives. The ...