Marketing Environment Issues - Coursework Example

The atmosphere plays a huge role in creating an environment for boosting retail purchases. This is because if the consumers feel that they are being welcomed by the retailers then they find a reason to visit these retail outlets and stores, which eventually increases sales. This environment is helped by an overall feel of doing something worthwhile for the consumers who are always on the lookout for discounts and sale packages that crop up. This atmosphere is therefore a by-product of the mission and vision statements that have been penned down by the retailer to boost their sales by quite a fair amount. The reason to move ahead is indeed the atmosphere that one is talking about here.

The shopping experience at a retail store becomes more satisfying when the aura and aromas get manifested in the most proper sense. This means that this experience gets better if the aura and aromas are highlighted in a positive fashion – one that suggests immense room for a better retail experience for the end consumer. If the consumers are given a smell that they would like to feel good about, they will visit this retail store (Frazier, 1996). Similarly, if they are welcomed by an activity which is indeed a hallmark of the retail chain, they shall do every effort to be there and thus finish their joyride as well as accomplish their shopping mission. The need is to understand what the consumers want and how they are going to achieve what they have in mind. This suggests that the retail experience needs to be defined and later on re-defined to have a cumulative stance so that the consumers always at a benefit.

The vertical management system is a channel arrangement where one of the channel members might own some of the others and bring upon them its influence which is available in the wake of better power that comes from bargains, contracts and other requirements. The implications and opportunities of this VMS channel arrangement for my company are that it will aim to better the relationships that exist amongst the channel members and allow them to grow beyond the expected returns. This will enable the channel members to bring their best to the fore and give the best price in terms of bargains and so on. Eventually, the consumers’ shopping experiences would become better and they will get the best deals and discounts which are available within the related industry.

The retail format that is most appropriate for my company since it is CAD and based on a computer is an online model. This will bring immense success for my business if I implement a one-stop solution which will implement the consumers to visit my website and place their queries or book their orders (Hahn, 1992). After they are done and the service provided to them, I will be able to track their complaints, any feedback and suggestions that they might have. This retail format will be deemed as a good one for my company since it will enable me to have a better understanding of my clientele and how best to reach out to them in a quantifiable manner.