McDonald's and Its Cultural Branding Principle through Effective Communication Process

McDonald
Masters
Essay
Marketing
Pages 9 (2259 words)
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McDonald’s and its cultural branding principle through effective communication process Introduction Branding and media are strongly interrelated in today’s highly modernized world. The capitalist society provides values to everything and it can be intrinsic, extrinsic or both…

Introduction

However, due to increasing competition wherever one may go, different brands try to differentiate themselves from the other. One significant example is how McDonald’s established its name in the international market through its brand. From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people everyday (McDonald’s, 2011). McDonald’s is most familiar with its brands such as Big Mac, Chicken McNuggets, and Happy Meals. These are potential brands that made their way into becoming public taste icons in the fast food chain industry. The objective of this paper is to understand the association between media and the brands of McDonald’ across the globe. It is evident that media have created a significant impact on the brands of the said company. However, this is essentially incorporated into its marketing strategy through its effective communication process. Using various ads, the company is able to convey essential information to its target market. Therefore, the proponent discusses McDonald’s and the power of its cultural branding principle through effective communication in the creation of its brands. ...
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