StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • McDonald's and Its Cultural Branding Principle through Effective Communication Process

McDonald's and Its Cultural Branding Principle through Effective Communication Process - Essay Example

Nobody downloaded yet

Extract of sample
McDonald's and Its Cultural Branding Principle through Effective Communication Process

However, due to increasing competition wherever one may go, different brands try to differentiate themselves from the other. One significant example is how McDonald’s established its name in the international market through its brand. From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people everyday (McDonald’s, 2011). McDonald’s is most familiar with its brands such as Big Mac, Chicken McNuggets, and Happy Meals. These are potential brands that made their way into becoming public taste icons in the fast food chain industry. The objective of this paper is to understand the association between media and the brands of McDonald’ across the globe. It is evident that media have created a significant impact on the brands of the said company. However, this is essentially incorporated into its marketing strategy through its effective communication process. Using various ads, the company is able to convey essential information to its target market. Therefore, the proponent discusses McDonald’s and the power of its cultural branding principle through effective communication in the creation of its brands. ...
This specifically created a wonderful opportunity for McDonald’s to meet the prevailing needs in the market via comprehensive marketing techniques. Things did not simply come smoothly for McDonald’s the easy way around. It needed to substantially invest in creating its name through effective communication process. One important move it was able to successfully perform in order to achieve its place in the competition right now was its ability to differentiate its product service and product offerings. It substantially aimed at giving the world its favorite foods, but in a unique way, which provides a greater value for customer experience (McDonald’s 2011). McDonald’s simply has marketing freedom. With this business privilege, McDonald’s has become a powerful company in the world, a producer of knowledge, opener of public consciousness and a great deceiver because there is freedom on its part to use the media with a corresponding advertising budget (Kincheloe, 2002). This implies that media advertisements are considered to be great ways to influence people and keep the target consumers informed about the latest line of product and service offerings of McDonald’s. The company’s yearly worldwide advertising budget is US $2 billion (Jucker, 2002). It is indeed a huge advertising budget, making it the world’s finest market leader in its industry. However, why would such company invest in such amount if it has become so widely acceptable by its target consumers? Brands of McDonald’s and the media According to Arvidson (2006), brands have significant values that could be used to the fullest in order to achieve specific level of profit. ...Show more


McDonald’s and its cultural branding principle through effective communication process Introduction Branding and media are strongly interrelated in today’s highly modernized world. The capitalist society provides values to everything and it can be intrinsic, extrinsic or both…
Author : sbosco
McDonalds and Its Cultural Branding Principle through Effective Communication Process essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"McDonald's and Its Cultural Branding Principle through Effective Communication Process"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Literature Review for Branding with IMC: Using IMC to Build, Sustain And Evolve Brands
The given project analyses the role of IMC in developing a strong brand image of a product or service. The brand image of a product is influenced by several factors. Factors like age of consumers, influence of social-economic factors and the changing purchasing behaviour of the consumers directly influences the brand image.
12 pages (3000 words) Essay
Cross-Cultural Perspective - McDonald's
More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.” (McDonald’s Official website, 2011). McDonald has operated around the globe for more than three decades with a highly successful strategy being adopted by the company’s management.
4 pages (1000 words) Essay
Suicide and Its Cultural Impact as Depicted through Literature
The writer demonstrates that death is viewed drastically differently in many different cultures. No wonder that some view it as the final resting place of a spirit, and others say that it is merely a continuation of the spirit in a different form, yet others would say that it is a means for restarting one's life and coming back to earth.
5 pages (1250 words) Essay
This essay claims that employees are not happy with their job on average. Obvious factors like personal preferences and the nature of job also play their part for an employee, but that is solely on employee’s discretion. This study shows great improvement in job satisfaction with effective communication between employer and employee.
4 pages (1000 words) Essay
McDonalds Business Strategy
The author of the essay emphasizes that McDonald's was the first real exponent of the fast food principle, trading on a platform of limited menu choice, fast service, high volumes and low prices. Admittedly, this strategy allowed the company to develop swiftly, which it achieved through issuing franchises.
38 pages (9500 words) Essay
Literature Review for Branding with IMC: Using IMC to build, sustain, and evolve brands
Taking all these factors under consideration, a company must develop its integrated marketing communication plan. It has been found that an IMC is effective enough to
12 pages (3000 words) Essay
Communication at the individual or organizational level therefore can serve as one of the most important aspects which have to be managed in
4 pages (1000 words) Essay
Marketing topic
Branding is one of the most effective tools for business units, which they implement to gain a sustainable position in the competitive global market. It enhances the reputation of a particular business, which further affects the
10 pages (2500 words) Essay
Reflection of how I have put principle of nursing - principle E effective communication into practice in the placement
Principle E suggests that nurses are trusted with a critically important duty of ensuring a smooth flow of communication. All nurses should be trained in the best way possible in
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic McDonald's and Its Cultural Branding Principle through Effective Communication Process for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us