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McDonald's and Its Cultural Branding Principle through Effective Communication Process - Essay Example

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McDonald's and Its Cultural Branding Principle through Effective Communication Process

However, due to increasing competition wherever one may go, different brands try to differentiate themselves from the other. One significant example is how McDonald’s established its name in the international market through its brand. From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people everyday (McDonald’s, 2011). McDonald’s is most familiar with its brands such as Big Mac, Chicken McNuggets, and Happy Meals. These are potential brands that made their way into becoming public taste icons in the fast food chain industry. The objective of this paper is to understand the association between media and the brands of McDonald’ across the globe. It is evident that media have created a significant impact on the brands of the said company. However, this is essentially incorporated into its marketing strategy through its effective communication process. Using various ads, the company is able to convey essential information to its target market. Therefore, the proponent discusses McDonald’s and the power of its cultural branding principle through effective communication in the creation of its brands. ...
This specifically created a wonderful opportunity for McDonald’s to meet the prevailing needs in the market via comprehensive marketing techniques. Things did not simply come smoothly for McDonald’s the easy way around. It needed to substantially invest in creating its name through effective communication process. One important move it was able to successfully perform in order to achieve its place in the competition right now was its ability to differentiate its product service and product offerings. It substantially aimed at giving the world its favorite foods, but in a unique way, which provides a greater value for customer experience (McDonald’s 2011). McDonald’s simply has marketing freedom. With this business privilege, McDonald’s has become a powerful company in the world, a producer of knowledge, opener of public consciousness and a great deceiver because there is freedom on its part to use the media with a corresponding advertising budget (Kincheloe, 2002). This implies that media advertisements are considered to be great ways to influence people and keep the target consumers informed about the latest line of product and service offerings of McDonald’s. The company’s yearly worldwide advertising budget is US $2 billion (Jucker, 2002). It is indeed a huge advertising budget, making it the world’s finest market leader in its industry. However, why would such company invest in such amount if it has become so widely acceptable by its target consumers? Brands of McDonald’s and the media According to Arvidson (2006), brands have significant values that could be used to the fullest in order to achieve specific level of profit. ...Show more

Summary

McDonald’s and its cultural branding principle through effective communication process Introduction Branding and media are strongly interrelated in today’s highly modernized world. The capitalist society provides values to everything and it can be intrinsic, extrinsic or both…
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McDonalds and Its Cultural Branding Principle through Effective Communication Process essay example
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