Marketing Study on Apple Company.
Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad” (O’Grady, 2008, p. 83).
The computer industry incorporates a broad range of products, from mp3 players / iPods and printers to “personal computers and powerful servers” (Linzmayer, 2004, P. 103). Businesses have difficulty working in the computer industry, specifically because of the active environment of technology.
In accordance to Moore’s law, the “numbers of transistors per square inch on integrated circuits will double every 18 months” (Linzmayer, 2004, P. 103), and costs will be decreased. This indicates that even the leading companies are required to stay very active and updated, as the industry is persistently changing and redefining its parameters.
Apple Inc. has lately made headlines by penetrating into the cell phone market with its launch of the Apple iPhone. Apple as well has an extensive range of computer products together with personal computers, “computer accessories, servers, networking solutions, and software packages” (Linzmayer, 2004, P. 103). Presently having a market share of 58 percent among the cell phone market, and staying on a profitable 5 percent of the personal computer market, Apple has constantly maintains its name within the industry by keeping an eye for aesthetics as well as inventiveness, together with ‘easy to use’, pioneering products.
Apple has most successfully developed the competitive strategies that let businesses in this industry to stay lucrative. Apple is renowned for its distinguished as well as innovative products, and dependable customer base. ...