StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Assignment example - Marketing Study on Apple Company.

Only on StudentShare
High school
Assignment
Marketing
Pages 22 (5522 words)
Marketing Study on Apple Company.
Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad” (O’Grady, 2008, p. 83)…

Extract of sample

The computer industry incorporates a broad range of products, from mp3 players / iPods and printers to “personal computers and powerful servers” (Linzmayer, 2004, P. 103). Businesses have difficulty working in the computer industry, specifically because of the active environment of technology.
In accordance to Moore’s law, the “numbers of transistors per square inch on integrated circuits will double every 18 months” (Linzmayer, 2004, P. 103), and costs will be decreased. This indicates that even the leading companies are required to stay very active and updated, as the industry is persistently changing and redefining its parameters.
Apple Inc. has lately made headlines by penetrating into the cell phone market with its launch of the Apple iPhone. Apple as well has an extensive range of computer products together with personal computers, “computer accessories, servers, networking solutions, and software packages” (Linzmayer, 2004, P. 103). Presently having a market share of 58 percent among the cell phone market, and staying on a profitable 5 percent of the personal computer market, Apple has constantly maintains its name within the industry by keeping an eye for aesthetics as well as inventiveness, together with ‘easy to use’, pioneering products.
Apple has most successfully developed the competitive strategies that let businesses in this industry to stay lucrative. Apple is renowned for its distinguished as well as innovative products, and dependable customer base. ...
Download paper
Not exactly what you need?

Related papers

Apple case study
The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth. In particular, it integrated superior infrastructural set up than market players, which provided modern recording and sales techniques. This is to ensure that customers receive modern musical services based on broadband and iPod technological enabled…
7 pages (1757 words)
Marketing Strategy of Apple
Over the last decade, Apple redefined the music and cellphone business, and the entertainment and media world by introducing IPod, IPhone and IPad. With the motivation to evaluate the marketing strategy of Apple, which enabled it to bring about a turnaround, this research is being conducted. Three objectives were set in Chapter I and after extensive literature review in Chapter II, questionnaire…
60 pages (15060 words)
Case Study on Apple
“Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent…
9 pages (2259 words)
Apple Marketing Analysis
1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to date. But how will Apple keep up to date with changing technology and not escalate up its prices? As a marketing strategy, Apple has come up with pricing games which it has used to maintain a competitive edge in the business. To begin with, Apple has implemented…
6 pages (1506 words)
Marketing and the Apple global organization
The history of Apple Inc. dates back to the early 1970’s when Steve Jobs along with Ronald Wayne and Steve Wozniak established the technology firm. Apple is presently headquartered in California, USA. The company together with its subsidiaries develops and markets laptops, portable music players, desktop computers, mobile communication devices and several other gadgets. Apple has a global…
4 pages (1004 words)
Apple
The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first case the company is required to develop or enhance its communication strategy with the consumers. Strategies to develop marketing communication…
21 pages (5271 words)
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…
4 pages (1004 words)