This report is a product analysis of one of the most popular consumer product Head & Shoulders. Head & Shoulders is one of the most popular brand of anti-dandruff shampoos in the world. It is produced and marketed by Procter & Gamble.
Head & Shoulders is the first to introduce pyithione zinc in shampoo. “Head & shoulders is rich in Zinc Pyrithione (ZPTO) which is highly effective at fighting and helping preventing dandruff symptoms and itchy, flaky scalp.” (Head & Shoulders, 2011)
This report will basically deal with the SWOT analysis of Head & Shoulders. While performing the SWOT analysis, the product will be compared to two major competitors of Head & Shoulders. The two competitor products identified for comparison are Garnier Fructis and Clear Shampoo. Garnier Fructis is the anti-dandruff shampoo produced and marketed by Garnier and Clear is the anti-dandruff shampoo brand of Unilever.
The first part of the report will deal with the information of the manufacturer Procter & Gamble. It will deal basically with the size of the company, major products marketed by them, sales figures, etc. The next part of the report will make a detailed analysis of Head & Shoulders brand by performing a SWOT analysis. Along with the SWOT analysis, the product will also be compared with Garnier Fructis and Unilever Clear. This SWOT analysis will be the major tool for discussing the present situation of the brand. Next part of the report will make an analysis of the product in the light of marketing mix elements. This analysis is essential to arrive at the competitive position of the brand in the market. ...