The SWOT analysis of Head & Shoulders - Research Paper Example

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The SWOT analysis of Head & Shoulders

In relation to the study the company which has been selected is Head & Shoulders is one of the most popular brands of anti-dandruff shampoos in the world. It is produced and marketed by Procter & Gamble. The shampoo was introduced first in the US after a decade long of research. Head & Shoulders is the first to introduce pyithione zinc in shampoo. “Head & shoulders is rich in Zinc Pyrithione (ZPTO) which is highly effective at fighting and helping to prevent dandruff symptoms and itchy, flaky scalp.” The first part of the report will deal with the information of the manufacturer Procter & Gamble. It will deal basically with the size of the company, major products marketed by them, sales figures, etc. The next part of the report will make a detailed analysis of Head & Shoulders brand by performing a SWOT analysis. Along with the SWOT analysis, the product will also be compared with Garnier Fructis and Unilever Clear. This SWOT analysis will be the major tool for discussing the present situation of the brand. Next part of the report will make an analysis of the product in the light of marketing mix elements. This analysis is essential to arrive at the competitive position of the brand in the market. The latter part of the report will discuss the global activities of the brand in terms of sales and market share. Based on these analyses, a conclusion will arrive at the paper. ...Show more

Summary

This report is a product analysis of one of the most popular consumer product Head & Shoulders. This report will basically deal with the SWOT analysis of Head & Shoulders. While performing the SWOT analysis, the product will be compared to two major competitors of Head & Shoulders.

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