StudentShare solutions
Triangle menu

Marketing Issue Concerning Positioning Strategy of Clean Edge - Essay Example

Nobody downloaded yet

Extract of sample
Marketing Issue Concerning Positioning Strategy of Clean Edge

Considering this problem, Randall, the one given the authority to take charge of positioning strategy of Clean Edge has to find alternative courses of actions then analyze them well and choose the probable best among them.
The entire problem highlights the idea of marketing issue concerning positioning strategy of Clean Edge. It talks about the point whether it is good to pursue its launching in the market knowing that it could somehow compete with company’s bread and butter such as Paramount Pro and Avail. The company might be a bit hesitant to pursue this issue as there are required data needed to be unearthed prior to the actual decision-making process. Thus, it is not enough to rely on the point that the customers are becoming sophisticated, knowing what they exactly need in the advent of technological advancement. For this reason, Randall, on behalf of the Paramount should consider investigating alternative courses of actions. One alternative course of action is to launch Clean Edge as a niche product within a year or two, which has to be the indicated period of the market trial. For this reason, he has to consider conducting economic analysis in order to be sure about the output. This particularly would take into account some probable impacts such as the cannibalization effect. So a profit-loss pro forma is necessary in order to find out Clean Edge’s performance and its potential impact on the current profit Paramount’s top products are generating.
It is not easy to decide right away. What Randall requires is a thorough market research on this issue taking into account the associated economic analysis and a benefit-loss analysis. In order for Paramount to grow more, it has to significantly analyze the product life cycle of its top products and the extent to which customers are becoming sophisticated with the latest innovations in technology.  ...Show more


The paper "Marketing Issue Concerning Positioning Strategy of Clean Edge" talks about the point whether it is good to pursue its launching in the market knowing that it could somehow compete with company’s bread and butter such as Paramount Pro and Avail. …
Author : ffisher
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Issue Concerning Positioning Strategy of Clean Edge"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Strategy: Defining the Target and Positioning Jim's Cleaning
It touches every part of the domestic or corporate establishments from the windows to the blinds, from carpets to driveways, from cars to kitchens, and from factory floors to office floors and leaves it sparkling, neat and dirt – free. Its top class cleaning service is guaranteed by its several divisions in cleaning that specialise in the following area such as homes and office, carpet, window, pressure, blind as well as suburb cleaning.
8 pages (2000 words) Essay
Issue concerning saving african elephants
They did not spare even the cubs. This was the biggest poaching incident that took place at Garamba, which houses an estimated 2,000-3,000 elephants (African Parks, 2012). Africa is facing severe elephant slaughter and there is heated debate going on worldwide about whether or not to save the African Elephants.
7 pages (1750 words) Essay
Market strategy, Market positioning and Marketing-Mix
This can be attributed to the effective marketing strategies applied by the company. However, primarily in a highly competitive environment such as the personal care sector, it is important for Metrao to improve its marketing in addition to organizational approaches to meet the customers’ needs.
5 pages (1250 words) Assignment
Abercrombie & Fitch Positioning Strategy
Marketing mix refers to factors and conditions that a business has control over, and which are great contributors to success of failure of the business. Positioning strategy for a brand is very important and any company that is well and able to do it has great chances of registering success (Powers and Loyka, 2010).
3 pages (750 words) Research Paper
CHANEL - Brand Equity, Brand Positioning, Brand strategy
Brands that were in the front line in the past and had ruled the scene once are there today for the sake of it. There a long list of such brands that have a glamorous history but today they are desperately waiting for a buyout, restructuring,
5 pages (1250 words) Essay
Marketing paper on brand equity, brand positioning and brand strategy on Victoria Secrets
One of the top fashion stores that is currently on the market is Victoria’s Secret, a company based on women’s beauty products and lingerie. The strategy that is used for this corporation and the way that it is able to create its brand
7 pages (1750 words) Essay
Positioning statement/ marketing objectives
This tablet will have all the important elements that are present in a car. The company manufacturing this iCar, manufactures both; tablets as well as cars. Therefore the company has decided to introduce a new product by combining the positives of
1 pages (250 words) Essay
Clean Edge Case Questions
The older products in the razor category also need to keep up in terms of technology and innovation in order to be competitive and to avoid becoming obsolete. There has to be a very delicate balance in advertising and marketing for the old products as well as for the new
1 pages (250 words) Essay
Strategy and Positioning Paper
The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen. Before understanding the
2 pages (500 words) Essay
Clean Edge
ramount is positioning itself to reap the benefits from this market by launching is new product ‘Clean Edge.’ In order to assess the effects of the changes on Paramount, it is important to consider its strengths, weaknesses, opportunities and threats. Paramount’s
2 pages (500 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing Issue Concerning Positioning Strategy of Clean Edge for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us