The company’s car hire market is a highly competitive business environment where only the highly successful business companies which provide consistent excellent customers services survive. Addison Lee is one such company, which constantly improves operational performance and more work with the existing resources that they own (Hamm 2004). The company has embraced the latest technology in the market in order to attract and provide good customer outreach in most parts of Europe. This paper looks at the strengths, weaknesses, opportunities, and threats of the company as well as the political, economic, social-cultural technological, environmental, and legal environment in which the company operates.
It has been noted in 2009 that UK is one of the biggest tourist attracting cities in the world. The city of London located in England is the largest city. It has a population of more than 7 million people and receives more than 6 million visitors annually. The country has many historic tourist attraction sites as well as properly established institutions, which forms a model for many other institutions in the world. The political systems in the country as well as the economic systems of business provide a unique environment for businesses to thrive and prosper (Moore 2010). The UK has a traditional of being a capitalist nation, which believes in giving the private sector a chance to develop and grow its portfolio. This is one of the contributing factors to the company’s tremendous growth over the last few years, where the company gained acknowledgement as Europe’s largest taxicab company. In order to attract direct investment in the taxicab business in the country, the country has created an open door policy since the World War 2. One of the main reasons for this motive was to secure financing for modernization with capital liberation as well as provide transport to people who could not be able to acquire their own. The country also provides the needed