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Sony Playstation - Essay Example

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Sony Playstation

“The Playstation was released in 1994 and enjoyed great success, mainly because of the company's strong financial back enabling it to market the PS widely and its ability to get hundreds of developers to license games for the console” (Sony Playstation n.d., para. 3). Sony Playstation turned out to be an instant success, and Sony offers a large variety of games obtainable with it. At the same time, as a beginner to the gaming manufacturing, Sony was, and still is, a customer electronics giant. The study here includes branding and competitor analysis of Sony Playstation. The PlayStation 2 version made by Sony also has online gaming abilities to engage any player personal across the earth with the help of a cable adapter attached to the back of the PS2, which connects an Ethernet port for the console to attach to the Online Community that every software game can access. “Before the release of the PlayStation, Sony had never held a large portion of the videogames market. It had made a few forays into the computer side of things, most notably in its involvement with the failed MSX chip in the early 80's, but it wasn't until the advent of CD-ROM technology that Sony could claim any market share” (History of the Playstation 1998). ...
If you can create effective branding, then it can make your business appear to be much bigger than it really is” (What is Branding? 2009). Sony PlayStation is presently in transition phase. PlayStation 3 and PSP had faced some tough time. The playstation is considered as market leader in the entertainment category, the various kind of the features that are inbuilt in the playstation are the gaming, playstation network, multimedia support, connectivity and the various updates in the software. It can be played also online, The multi media game platform doesn’t look good on the PS3, The Sony playstation has many of the studios under the own clutches, and they add on more of the software and the hardware updates for the playstation.The name sony playstation provide gives much happiness and chill to people, the CD-swallowing monster and the multitap have added much as the catalyst to the branding and promotion. “The company's future relies on the PlayStation 3 and the technology that comprises it. Originally slated to launch spring 2006, the PlayStation 3 release was delayed until November because its two most exciting pieces of technology weren't ready -- the Cell processor chip and the Blu-ray drive” (Ohannessian 2006). Sony has the brand identification and advertising ability to generate new product group and revive full-grown ones. We can grant the example of its Walkman brand. “Sony Computer Entertainment Inc. is predicting brisk sales, even though the launch may have missed some holiday shoppers. A successful debut would help the company offset the rest of its struggling business. Sony projects a loss of more than $1 billion for the fiscal year through March 2012, which would be its fourth straight annual ...Show more

Summary

Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. …
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