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Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. …
“The Playstation was released in 1994 and enjoyed great success, mainly because of the company's strong financial back enabling it to market the PS widely and its ability to get hundreds of developers to license games for the console” (Sony Playstation n.d., para. 3). Sony Playstation turned out to be an instant success, and Sony offers a large variety of games obtainable with it. At the same time, as a beginner to the gaming manufacturing, Sony was, and still is, a customer electronics giant. The study here includes branding and competitor analysis of Sony Playstation. The PlayStation 2 version made by Sony also has online gaming abilities to engage any player personal across the earth with the help of a cable adapter attached to the back of the PS2, which connects an Ethernet port for the console to attach to the Online Community that every software game can access. “Before the release of the PlayStation, Sony had never held a large portion of the videogames market. It had made a few forays into the computer side of things, most notably in its involvement with the failed MSX chip in the early 80's, but it wasn't until the advent of CD-ROM technology that Sony could claim any market share” (History of the Playstation 1998). ...
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