The Importance of Logo for any Organisation - Essay Example

Only on StudentShare

Extract of sample
The Importance of Logo for any Organisation

Logo Of Fila 11
Conclusion 12
Recommendations 13
Bibliography And References 15
EXECUTIVE SUMMARY
The report explains the importance of logo for any organisation and how important logo is in communicating the offerings and values of the organisation to the target audience as well as the society. The report explains that the logo should be prepared considering different aspects and management should pay a lot of attention while deigning of logo. As logo is a critical marketing tool which is not changed every year therefore it is important that the management comes up with a logo that is able to reflect the existing and future offerings of the company, the industry in which is operating, the products and services that the company would like to offer, the values of the organisation and the brand image.
It is very important that the logo of the company should be catchy, engaging and pleasing to the eyes of the target audience. The logo should be able to communicate important features or characteristics that differentiate the organisation from others. Importantly, logo should make the firm stand out and logo should look prominent when logos of other firms in the industry are compared.
The report analyses the logo of Zara, a retailer that offers clothing and other accessories for men, women and kids.
...
Download paper

Summary

TABLE OF CONTENTS
Executive Summary 2
Introduction 3
Selection Of Logo 3
Communication Campaign 6
Logo Of Marks And Spencer 7
Logo Of Channel 8
Logo Of Gucci 8
Logo Of Nike 9
Logo Of Hugo Boss 10
Logo Of Ralph Lauren 10
Logo Of Adidas 10…
Author : rolandokassulke

Related Essays

What should organisations be concerned about in corporate rebranding from a strategic point of view?
Business firms use rebranding typically in an attempt to remove some negative associations, improve sales, giving it a modern look, or during mergers and acquisitions, to change the way the corporation is viewed. The issue of corporate-rebranding though quite popularly used amongst corporates to change identities and is seen featured regularly in business reviews and business related news, has been largely ignored largely by the academic/scholarly world, leading to a serious lack of research articles on this topic. Aim – The chief objective of this paper is to delineate the term corporate...
54 pages (13554 words) Dissertation
Human Resources And Organisational Development
This report stresses that the CEO will then have to remove all the obstacles to the cultural changes. For instance, a review of performance evaluation methods, job descriptions and remuneration methods will assist in removing the hu8man obstacles to the cultural changes. The next step will involve creating short term wins. The short term wins are early indicators of the organisational cultural changes. The CEO should set time frames for the short term wins that could be like within a year. The early targets should be easy to achieve and may include low employee absenteeism. The management...
13 pages (3263 words) Essay
Organisation of the company
For example, the organization was the “Retailer of the Century,” held a strategic position in the list of the best companies in America, and appeared in the Financial Times’ list of the world most respected firms (Diermeier, 2011). Presently, Wal-Mart is a prominent business providing diverse shopping experience to the global community. The organization is currently structured into various categories with each branch offering specialized services. These districts include the Wal-Mart stores, Neighbor markets, Wal-Mart pharmacy, SAM’s Clubs, Mart Vacation among others (Spotts, 2005)....
8 pages (2008 words) Essay
Consumer Frugality
According to a survey study conducted by Booz & Company on 2,000 consumers in the U.S., there is an emergence of frugal consumers. This is mainly because of the recent recession that has shaped their consumption behavior. It is expected that such consumption behavior will persist in the future even as there are reports that the U.S. is recovering from the recession (Zavestoski, 2002). Therefore, marketers have identified a market segment consisting of frugal consumers and are making efforts to attract such customers. ...
4 pages (1004 words) Essay
Organisation Behaviour
According to Rahmati and Fard (2012) and Sease (2013), metaphors refer to a form of speaking where one thing would be expressed in the light of another so as to describe the character of the subject. They play an important role in understanding and interpreting organisations. To bring this into perspective in this paper, two metaphors borrowed from Images of Organisation, namely, organisation as an organism and political organisation will be used to describe Apple Inc., as the chosen case organisation. Apple Inc. Apple Inc. is a multinational corporation with its headquarters in Cupertino,...
11 pages (2761 words) Essay
Identify an organisation
As a result, ExxonMobil has benefit from suitable competitive advantages, in addition to market leadership. ExxonMobil is organized on a geographical level besides having an effective leadership and focus on the firm’s objectives. The organization of ExxonMobil is dependent on business services and geographical location. The firm has functional groups that are categorized into three crucial operating divisions. The three groups are the upstream, downstream and chemicals division (Coll, 2012). The upstream management level or division of the firm dominates the firm’s cash flow. This...
12 pages (3012 words) Essay
Organisation Promotion Plan
Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!