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Essay example - The Importance of Logo for any Organisation

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The Importance of Logo for any Organisation  Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
TABLE OF CONTENTS
Executive Summary 2
Introduction 3
Selection Of Logo 3
Communication Campaign 6
Logo Of Marks And Spencer 7
Logo Of Channel 8
Logo Of Gucci 8
Logo Of Nike 9
Logo Of Hugo Boss 10
Logo Of Ralph Lauren 10
Logo Of Adidas 10…

Extract of sample

Logo Of Fila 11
Conclusion 12
Recommendations 13
Bibliography And References 15
EXECUTIVE SUMMARY
The report explains the importance of logo for any organisation and how important logo is in communicating the offerings and values of the organisation to the target audience as well as the society. The report explains that the logo should be prepared considering different aspects and management should pay a lot of attention while deigning of logo. As logo is a critical marketing tool which is not changed every year therefore it is important that the management comes up with a logo that is able to reflect the existing and future offerings of the company, the industry in which is operating, the products and services that the company would like to offer, the values of the organisation and the brand image.
It is very important that the logo of the company should be catchy, engaging and pleasing to the eyes of the target audience. The logo should be able to communicate important features or characteristics that differentiate the organisation from others. Importantly, logo should make the firm stand out and logo should look prominent when logos of other firms in the industry are compared.
The report analyses the logo of Zara, a retailer that offers clothing and other accessories for men, women and kids.
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