The Importance of Logo for any Organisation - Essay Example

Only on StudentShare

Extract of sample
The Importance of Logo for any Organisation

Logo Of Fila 11
Conclusion 12
Recommendations 13
Bibliography And References 15
The report explains the importance of logo for any organisation and how important logo is in communicating the offerings and values of the organisation to the target audience as well as the society. The report explains that the logo should be prepared considering different aspects and management should pay a lot of attention while deigning of logo. As logo is a critical marketing tool which is not changed every year therefore it is important that the management comes up with a logo that is able to reflect the existing and future offerings of the company, the industry in which is operating, the products and services that the company would like to offer, the values of the organisation and the brand image.
It is very important that the logo of the company should be catchy, engaging and pleasing to the eyes of the target audience. The logo should be able to communicate important features or characteristics that differentiate the organisation from others. Importantly, logo should make the firm stand out and logo should look prominent when logos of other firms in the industry are compared.
The report analyses the logo of Zara, a retailer that offers clothing and other accessories for men, women and kids. ...Show more


Executive Summary 2
Introduction 3
Selection Of Logo 3
Communication Campaign 6
Logo Of Marks And Spencer 7
Logo Of Channel 8
Logo Of Gucci 8
Logo Of Nike 9
Logo Of Hugo Boss 10
Logo Of Ralph Lauren 10
Logo Of Adidas 10…
Author : rolandokassulke
The Importance of Logo for any Organisation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Importance of Logo for any Organisation"
with a personal 20% discount.
Grab the best paper

Related Essays

The Importance Of Training Within The Organisation
This report describes the dynamics of the workplace that both hinder and support training in HRD, mitigating issues of organisational culture, and the potential conflict that can arise between theory and tangible HR practice when attempting to build human capital.
12 pages (3000 words) Essay
As the business world becomes more complicated and the competition becomes even tighter each day, the importance of establishing a management structure that clearly defines the relationship between the various positions and the functions of each position has become inevitable.
19 pages (4750 words) Essay
Can any organisation learn to be inovative
Market pull 13 4.Implementation of Innovation in an Organisation 15 4.1.Role Entrepreneurs in Innovation 16 4.2.Appropriate Organisational Structure and Culture 17 5.The Companies learn to be Innovative 19 6.Conclusion 20 Reference 22 1. Introduction There have been significant changes in the structure of the society and human activities.
14 pages (3500 words) Essay
Paul Smith Logo
The logo portends an outward simplicity on an ordinary viewing but complex on analysis. This research intends to analyze the logo concerning the design, color, use, the message and context. The analysis will base on the principle outlining that every element of the logo has a purpose and meaning.
4 pages (1000 words) Essay
Trademark logos
This can include symbols and two dimensional representations of goods, colored marks, three-dimensional signs, audible signs, and even distinctive smells (WIPO, 2003). The rule that is generic
8 pages (2000 words) Essay
Can any organisation learn to be inovative
“Globalisation can be viewed as the outcome of processes of imitation and adaptation of innovation” (Organisation for Economic Co-operation and Development, 2005, p.108). Trade and business is the most of the important area that has been heavily influenced
14 pages (3500 words) Essay
A visual re-design of an existing logo for a company or product with a series of visual ideas to support a communications campaign that would use this logo. This should be supported by a critique of the brand design that underpins this logo
As logo is a critical marketing tool which is not changed every year therefore it is important that the management comes up with a logo that is able to reflect the existing and future offerings of the
11 pages (2750 words) Essay
Apple logo
It is important to consider that Apple Incorporated is highly recognized by its logo, which is designed with a bite. The picture of an apple in this logo makes a difference as compared to common image of an ordinary apple. Today, seeing a logo with a striking image of
1 pages (250 words) Essay
What makes bad logo
Thus, in designing a logo, the type of audience that the logo is meant for must be put into consideration (Chase et al. 2008). A logo that does not tell a story in the simplest form, but makes it more complicated is a bad logo (Chase et al. 2008). A logo that
1 pages (250 words) Essay
Sports logo
Sports logo has long become one of the key elements of visual representation of a teams brand aimed at shaping a positive and memorable impression about a sports team. In this short essay I will analyze a Minnesota Vikings team logo. Minnesota
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email