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Consumer and Buying Behavior
Pages 8 (2008 words)
Consumer and buying behavior Table of Contents Consumer and buying behavior 1 Table of Contents 2 Introduction 3 Literature Review 3 Research Methodology 7 Analysis and Discussion 8 Conclusion 10 Recommendations 10 References 12 Annexure 13 Appendix 1: Questionnaire for Interview 13 Introduction The age of competition has largely accentuated the need to ensure better branding and positioning in order to create a distinction in the minds of the target market audience.
Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The present study would also try to analyse the consumer behaviour of the customers for the online game ‘Dragon Nest’. The study would particularly try to analyse the factors that customers analyse while making the purchase decision for this type of a product. Literature Review Consumer behaviour is largely a psychological aspect that involves understanding the psychology and the thought process of the consumer undertaken in the minds of the consumer while making a purchase decision. Researchers often use the term determinants that are essentially independent variables that effect consumer behaviour. ...
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