It also intends to assess the strength as well as weaknesses of these two communication mediums from the perspective of marketing communication. Compare and Contrast Uses of Facebook and The Economist Current statistical findings suggest that Facebook has a greater influence upon the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection with the people all around the day whether they are on their mobile devices, at home or at work, watching TV or shopping with their friends. It is because of this reason that the marketers are capable of generating rich social experiences, develop enduring relationships and enhance the strongest marketing strategies such as Word-Of-Mouth (WOM). Facebook has been one of the medium that permits the companies to learn regarding the customer behaviour having close observations of their actions and by involving with them directly. This social networking site is often considered as one of the best online places to learn about the potential customers and their perception about the company. It becomes easier for the companies to integrate their customers into their product development cycle along with the marketing campaign (Facebook, 2011). ...
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