Zara Fast Fashion from Savvy Systems

Zara Fast Fashion from Savvy Systems Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
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Described as the most innovative and devastating retailer in the world (CNN, 2001), Zara, the Spanish clothing company, breaks all rules of the apparel industry through its low-cost approach (Heyden, 2007). It believes in just-in-time production and is able to respond to the changes in customer demand at the shortest possible time-frame in the industry…

Introduction

However, economic downturn has threatened sales, which has been a cause of worry for the investors (Rohwedder & Johnson, 2008). Competition in international apparel industry has become rampant after the removal of quota in the sector. Thus businesses today operate in real-time in the global market place and they have to leverage comparative advantage (Ferdows, Lewis & Machuca, 2004). Thus, tapping into the foreign markets and the process of market entry, in addition to the innovative practices and technology can give a firm comparative advantage. Zara needs to ascertain the strategy for the way forward. 2.0 Present Vision, Mission and Corporate Objectives The organization has a customer-focused vision since the beginning and this continues to be the defining feature. Their challenge is to live up to customer expectations. The group philosophy can be summed up as “good designs and good quality at affordable prices” (Business Week, 2004). They have total control over the fashion process right from designing to manufacturing and distribution. The company aims to differentiate itself because of its fast fashion approach but intense competition has diluted this advantage. ...
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