The paper tells that majority of people in developed countries are informed on the negative health effects of addictive smoking cigarettes. Additionally, governments in most developed countries have enacted laws to prohibit marketing strategies that may result in a sale of cigarettes to young people particularly children. However, most third world countries such as in Africa have no laws to prevent a sale of cigarettes to young people. Cigarettes products generate a lot of revenue and third world countries often allow reckless importation and marketing of cigarettes. In most third world countries, the importation, as well as the market for cigarettes, is legal and there are no laws prohibiting the sale of cigarettes to young people. This raises the ethical question regarding the sale of products such as cigarettes, which cause health problems, addiction, and death. In recent years there have been considerable concerns concerning the marketing of products considered harmful to humans. Following reduction of consumption of tobacco products such as cigarettes in the developed world, tobacco firms are now targeting the young people in Africa. In the attempt to attract these young people, the companies have been adjusting their marketing strategies to ensure that they entice young people to use tobacco products. One strategy that the companies use includes selling of cigarettes as single stakes. This is attractive to the young people from the poor African countries who cannot afford to buy the product in packets. It is appropriate to use attractive strategies in marketing to attract customers. However, this should not be the case if the marketer is aware of negative implications associated with the use of a product. Moreover, targeting a vulnerable group is even more unethical.
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The paper will discuss the ethical implications of marketing cigarettes to young people in African countries. The paper has such sections: free markets and marketing; ethical issues related to the sale of cigarettes to young people; arguments associated with cigarette marketing and ethics…
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