Unit Three: #1: Product Portfolio - Assignment Example

Ford and BMW Ford motors are manufacturers of the Ford brand vehicles that comprise of SUVs, Hybrid and crossover. The variety is influenced by the market demand (Sandhusen). Over the last decade, the demand of the SUVs has been increasing leading to the creation of brands such as Ford Explorer, Flex, Escape, and Expedition among other models. However, the production of normal cars has also increased coupled with the manufacture of sports car such as the Ford Mustang. Ford also makes trucks such as transit wagon, E series wagon among other products.

BMW produces a range of products, and they are named differently compared to ford naming structure. BMW cars are named in a series format the series range for BMW 1 to the new X series. The X series is comprised of the SUVs targeting the growing market for SUVs. The X5 is the latest in the brand. This is a German based company, with the focus on the production of ultra-modern and quality products.Reason for variety and model choiceBoth Ford and BMW understand the need for the development of a variety of products, but the main focus of all the companies has been to improve engine efficiency while also developing the necessary technology for the customers (Sandhusen).

Comfort and suitability has been the principal contributor to the growth of the demand of the SUVs. Currently consumers want a product that can operate as an off road vehicle as well as the car. The SUVs offer that comfort making them the main preference for customers. In conclusion, market research is the main contributor for the different brands and models of vehicles.Works CitedSandhusen, Richard. Marketing. New York: Barrons Educational series, 2000. Print