Marketing Plan - Assignment Example

Marketing plan Marketing plan Marketing is very essential because it involves market penetration, which ensures that consumers are aware of the product or service being offered by a company. In order to develop a marketing plan for the product, it is important to be market oriented as this enlightens the marketing team about the market situations. Product developmentThe product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services are of high quality.

This will enable the business to lure more customers and compete favorably with other players in the industry. Further, they will have to extract useful information that will assist them in identifying new markets and targets. The business has to adopt new means of advertisement such using the use of the media in order to reach to more customers. Among the current social networks and media firms, facebook has proven to be the most efficient and reliable in giving information to millions of users within a very short time.

As part of product development, Dog-Gone stylin’ has embarked on selling pet therapy products to customers. For instance, they sell Spa products like bandanas and shampoo that clients use to groom their pets. In the product development, the marketing team will have to diversify the products to various clients. New stages in product developmentThe marketing mix is achieved in the sense that the company offers one-on-one services to enable clients relax. Further, they can go an extent of taking the services to a client’s home to avoid transportation of pets.

Branding and packaging of the product is very essential, but in this case, it is challenging to develop a strong that might clients due to lack of products that they compare with. In such a business, branding requires patience and time. As part of packaging strategy, it is significant to develop a handout that includes all the pet grooming services and their prices, photos of dogs prior to and after grooming in order enable customers to view the outcome of the services. ReferenceFriedman, L. (2002).

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably. Oxford: Butterworth-Heinemann