To begin with, World Vision is among the many organizations that provide relief and support to the marginalized or underprivileged members of the society. The company has achieved these objectives bearing in mind the challenges it encounters in its endeavors. Lack of government support is the main challenge that affects the organization. Therefore, donors are the main source of support and funds for the company. It is also difficult for the company to have volunteer employees (see World Vision International 2012). Therefore, the marketing objective should target volunteers, potential donors and other sources of funds. This is only possible through creating awareness in the targets about the company.
The management should use the benefit of the company being a Christian organization to influence different people for support. People always want to help but lack organizations that they can trust. Therefore, the management should use some of the children that the organization has helped to try to influence potential donors to support its activities. Children and women are the most vulnerable members of the society and the combination of religion and provision of care will attract many parties. To achieve this objective, the company can use a series of advertisement to try to lure supporters and volunteers into the company. The adverts should mainly feature children, which captures the attention of many individuals in the society. The best advert is the one that captures the attention and concern of individuals in the society.
World Vision enjoys the benefits of a Christian organization. Christians share the notion that helping those in need is part of their moral obligations. The management should embark on a campaign that targets Christian societies and organizations. This is through enlightening the societies about the mission and vision of the company