Marketing Planning - Coursework Example

Only on StudentShare

Extract of sample
Marketing Planning

Innocent SWOT Analysis Strengths Weaknesses Opportunities Threats Innocent is the leading smoothie brand in the United Kingdom. The company currently owns 77.5 percent of the smoothie market. Innocent’s premium retails prices are relatively high and this indicates there will be a market segment reluctant to buy their products in favor Innocent’s competitor. Increase in the market share. Innocent operates in a market characterized by continuous growth. The consumers are developing a trend in which they are cautious of the consequences of processed goods. This is a big opportunity for Innocent to take control of the market. The consumer tastes are changing. This is because most of the product variety/range is becoming repetitive. Innocent produces quality products. Each smoothie is prepared from natural fruits supplied by regulated suppliers. This makes sure that the products produced are of premium quality. The company has a low customer base. The consumer base is relatively small and largely confined in the United Kingdom (HomeInsights 2010, p1). The global market is expanding due to the growth of the emerging markets. Innocent’s success has been largely attributed to language. Cultural differences may create an obstacle to success when the company seeks to expand to other continents. ...Show more

Summary

Marketing Planning Vision/Mission Statement for Innocent The mission statement for Innocent is to “make natural, delicious food and drink that helps people live well and die old” (Innocent 2011, p1). In other words, the mission is to create an environment in which the individuals can do to themselves some good, and at the same time make the food, and drink taste nice…
Author : quigleystone
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Marketing Planning Coursework"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing planning for Starbucks
People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.
13 pages (3250 words) Essay
Marketing Planning
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in the recent years owning to recessionary activities and hence this strategy can go about in improving the market share of the company through the new product.
6 pages (1500 words) Essay
Marketing Planning: Mc Donalds Case
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
14 pages (3500 words) Essay
Marketing planning
The major goals of Tesco are to enlarge their sales, mitigating the consequences of Credit Crunch in the economy of UK in the short run. In its long run performances, the organisation tends to grow its market share over its chief competitors by offering greater money value to its customers through the availability of products at a cheaper rate and thus attaining a certain degree of competitive advantage.
10 pages (2500 words) Essay
Marketing coursework
However, the government has not put enough measures to develop the socio-economic situation of Ethiopia in order to eradicate poverty. First, Ethiopia is challenged by biophysical and water management issues. Challenges of water management are numerous thus affecting the ability of the country’s population to receive clean water for their use.
12 pages (3000 words) Coursework
Burberry Case Study
It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.
8 pages (2000 words) Essay
Sober Roller a Designated Driving Service Company IT Plan
This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a designated driver company has a massive need for implementation of IT to aid in its daily commerce routine.
3 pages (750 words) Research Paper
Marketing Planning
Therefore, this bank is highly influential and occupies an important position in international financial decision making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries in all the continents.
20 pages (5000 words) Essay
Marketing Strategy and Implementation Plan
The researcher of this essay focuses on creating a marketing overall strategy that could lead the Absorb Rite Tissues and Towels, Inc to success. The overall strategy of the company should be directed towards promoting the innovative new products that have already been designed in the R&D department and researched in test markets.
9 pages (2250 words) Essay
Marketing case study
Demographic characteristics of customers are basically outlined in order to represent place factor of marketing mix. The main aim of this component is to determine location of
5 pages (1250 words) Case Study
Theimpactsofpopulationgrowthonfoodconsumption
The planet has limited natural resources of land and water which are utilized to meet the escalating demands. As a result, resources are taut, ecosystems are disturbed and billions of individuals are living in poverty. The situation is going to be
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT