Retail Marketing: John Lewis Company in the UK - Essay Example

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Retail Marketing: John Lewis Company in the UK

The beginning of John Lewis Company took with the establishment a shop in London Oxford Street in 1864. At present, the successful voyage of the brand has won the place of largest departmental Store of UK with the mass of 35 shops. The company possesses a unique strategy to invoke enthusiasm in the work force by offering partnership to the employees to cultivate ownership in their attitude. The culture and spirit of the business is embedded in this very strategy that steer business operation with a common shared vision. In particular, the business strategy revolves around the establishment and strengthening of three elements that includes partners, customers and profit.
Impact of Macro Environment in retailing;
As mentioned above, macro environment plays a vital role in retail industry. Hence, a rational evaluation of the relevant factors to turn and cultivate positive opportunities is essential part of operations management.
PESTEL Analysis of Macro Environment of UK Retail Industry;
• Political; political implications are always crucial for retail industry as they are the grounds of legislation with negative or positive side effects. In the previous era of recession, UK retail industry was greatly affected in terms of finance and operation
• Forecasted political Impact on retail activity; The year 2012 is expected to bring in positive changes with the new prospected coalition government. The most prominent impact is expected to be drawn with the budget statement that plans to drop the borrowing requirement from 11.0% (2009/10) to 1.1% by 2015/16. ...Show more

Summary

The essay "Retail Marketing (John Lewis Company in the UK)" aims to analyse the retail industry of the United Kingdom using John Lewis Company as an example. Also, the author provides a PESTEL analysis in order to categorise and elaborate the force that renders considerable impact on the business …
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