StudentShare solutions
Triangle menu

Retail Marketing - John Lewis Company in the UK - Essay Example

Not dowloaded yet

Extract of sample
Retail Marketing - John Lewis Company in the UK

Newer brands of retailing industries are also becoming more and more dependent on support activities such as online support sections, manufacturing and supply chain. The vulnerabilities posed by various facets of the retailing industry are myriad although currently the retailing industry in under great pressure due to lowered spending levels. Retailing has evolved and emerged over the years as an essential connection between the modern consumer culture and the supply chain mechanisms used to support the retailing in force. The domain of retail commodities spans all kinds of goods such as cosmetics, food products, homemade ups, textiles, draperies and the like. The size of retail outlets however depends on a number of other factors such as the consumer markets around the retail stores and outlets, the historical image of the retail outlet etc. The various retailing businesses around Great Britain have are also structured accordingly with small, medium and large retail outlets. The history of retailing in Great Britain has historically deep roots with large chains such as Harrods, John Lewis etc. spanning over decades. The drive to diversify and expand the domain of business activities as well as strong fiscal grounds has ensured that these historical businesses have remained strong in terms of performance. The resilience of these businesses has been evident from their dealing with large crises such as the Second World War or the economic depression of the seventies. 2. Chosen Company: John Lewis Partnership The chosen company John Lewis Partnership has also had deep historical roots as well. The company begun as a simple drapery store on Oxford Street, the historical shopping district in London but it soon emerged as a chain of stores around London. The move to obtain more stores around London went through before the First World War providing John Lewis a comprehensive retailing network. The John Lewis Partnership emerged with the novel idea of providing employee led partnership. This idea ensured that after the death of the original owner’s son, the John Lewis Partnership was bequeathed to the employees in 1925. This trend has continued in the same spirit ever since and the John Lewis Partnership has been stewarded by a counsel of employees ever since. Over time the John Lewis partnership has diversified its business interests in order to augment its market standing. The John Lewis brand also supports other business interests such as the Waitrose supermarkets as well as the Greenbee range of products and services. In addition to the above, the John Lewis brand also provided support to the Ocando brand but it later absolved itself of any such business interests. It is evident from the facts presented above that John Lewis represents a major retailing business in the context of the United Kingdom. This contention is further strengthened by the argument that John Lewis Partnership is the third largest retailing business present within the boundaries of the United Kingdom. As mentioned before, the John Lewis Partnership is also distinct from other brands in the retailing industry due to its power sharing structure that stretches from the CEO to the person looking after the aisle in the stores around the United Kingdom. All employees of the John Lewis brand are considered partners of the company. The annual profit is also distributed amongst the partners and recent years have seen the distribution of such ...Show more

Summary

Retail Marketing {your name} / number} {submission date} 1. Purview A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies…
Author : nhand
Retail Marketing - John Lewis Company in the UK essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Retail Marketing - John Lewis Company in the UK"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing report for John Lewis
Demand and capacity planning has been included with supply chain management as it has become imperative in a retail industry in order to minimize cost and enhance profit levels. At the end of the study, innovative and creative products and services designing techniques will be discussed that will assist the development of business and achieve the goals of the organization.
16 pages (4000 words) Essay
Retail Marketing
The company together with 10 other grocery stores and 160 employees was acquired by John Lewis partnership. John Lewis partnership is among the top retail business in the UK and has been owned by its employees since 1937. The first Waitrose supermarket was established in 1955 .
12 pages (3000 words) Essay
Retail Marketing: John Lewis Company in the UK
Retail industry is the subdivision of economy which comprises of trade of finished goods to the end user. The industry is expanding at a considerable rate globally. The reason behind the fact is growing awareness of the consumer and amplified competition amongst the market leaders.
5 pages (1250 words) Essay
Retail Marketing - John Lewis Company in the UK
Over the years the retailing industry has also grown into newer selling strategies such as providing delivery based services, using the internet to boost sales and the like. The domain of these new support activities is also considered to be part of the retailing industry.
6 pages (1500 words) Essay
MG3122 STRATEGIC MARKETING
John Lewis belongs to retail industry. Retail industry in United Kingdom is not only hypercompetitive but multidimensional also. Strategic marketing audit of the company will help management researchers to gather insights about existing retail industry in the country and deduce strategic business model required to succeed in long run.
8 pages (2000 words) Essay
An eassy on HRM in John Lewis (UK Department Store) - employee owned company
JLP integrates its HR strategies both vertically and horizontally into its operational structure since they consistently support each other in achieving the overall business and HR goals. Benefits of employee-owned businesses (EOB’s) include sustainable profitability, market resilience, faster growth, as well as quality output and increased human resource value, while its challenges include regulatory and policy challenges in form of problems with government approved share plans, lack of support from government and policy-makers, issues with tax treatment, as well as the approach of HM Revenue and Customs.
11 pages (2750 words) Essay
PESTLE analysis for John Lewis and Marks and Spencer
The recent closure and restructuring of Mark and Spencer outlets in France has provoked controversy about worker rights, in terms of consultation and retraining.(www.euractiv.com) and the European Commission is formulating new laws in this regard. There is also
8 pages (2000 words) Essay
Contemporary Marketing Research - John Lewis bucking the trend on the UK High Street
The year 2013 is a worrying year for most of the retailers in High Street in UK due to the changes in the economy and the market trends. It has been predicted that Comet and Jessops would be the first of several retailers in UK to face
14 pages (3500 words) Essay
John Lewis' Multi-Channel Marketing Communication Proposal (Summative)
The central to the previous report is that this retail shop has successfully employed such lucrative marketing techniques as Omni-channel, Online and mobile shop,
17 pages (4250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation